Southern Shores Realty Is Doing Old-School Marketing in a New Way

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Southern Shores Realty gets an online edge using what they call the "geographic component". It’s a pretty old school marketing strategy, but with Google’s drastic changes over recent years, some of the older methods are resurfacing.

wasting marketing money
We’re seeing some of the older methods resurface, we’ve worked hard to update those methods to match how times have changed.

Southern Shores Realty has been constantly upgrading their marketing efforts. One of those areas is adding the geographic component to their marketing decisions.

In a basic sense, the geographic component is looking at statistical data by regions and locations to find patterns that may inform other marketing decisions. It’s a pretty old school marketing strategy that Southern Shores Realty believes died during the era of “gaming” search engines, but because of Google’s drastic, yet positive changes, over recent years they're seeing some of the older methods resurface, and they're working hard to update those methods to match how times have changed.

When it comes to online marketing, Southern Shores Realty’s stance is to avoid tossing marketing dollars in the wind and hoping it lands somewhere good. Their marketing philosophy is simple: if you’re not optimizing for the “when” and “where”, then you’re irresponsibly wasting a lot of money. Like other areas of marketing, they are constantly searching for the most effective way to stretch every dollar spent, extend their reach, and exceed their competitors.

Through using the geographic component, they ensure their marketing dollars are well placed, giving Southern Shores Realty an online edge. Because let’s face it, most of us have limits to how much we can spend.

Southern Shores Realty is the Outer Banks expert, specializing in Outer Banks vacation rentals, vacation tips for Outer Banks vacationers, and Outer Banks real estate sales. We have been serving Outer Banks property owners and visitors since 1947.

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Terry Moore
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