Razorfish Expands HSN Partnership with Addition of Search Business

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Agency Pegged for SEM Capabilities Based on History with Leading Retailer’s Brand

Razorfish, one of the world’s fastest growing digital and technology agencies, today announced they have expanded their relationship with HSN, a multibillion interactive multichannel retailer and industry leader in transactional innovation, to include Search Engine Marketing (SEM) work, following a competitive review.

Over the past year, Razorfish has been responsible for redesigning HSN.com and managing the retailer’s display media efforts. This latest engagement called on the agency to outline their core SEM capabilities and demonstrate their ability to increase the value of HSN’s search business.

“When we began our quest to identify a search partner, our main goal was to find an agency that could drive improved business results and efficiency,” said Annemarie Frank, VP of Digital at HSN. “Razorfish had already proved their excellence through their work on our display business. Having that knowledge, along with the ability to think holistically about media and the customer journey, made them the clear choice to lead our search efforts.”

“We’ve watched HSN transform into a multiplatform retail giant across TV, Online, Social and Mobile,” said Shannon Denton, CEO of Razorfish North America. “Having the opportunity to work with such a pioneering brand has been an absolute honor. We’re excited to support the continued evolution of the HSN brand and enhance personalized shopping experiences for customers nationwide.”

Work on the account has already begun and is being managed by Razorfish’s Central Region.

About Razorfish
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age’s 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Razorfish is part of Publicis Groupe. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

About HSN
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

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Isabelle Brenton
Razorfish
(212) 798-6662
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Britta Petersen
Razorfish
(212) 798-6718
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