Fort Lauderdale, Florida (PRWEB) August 14, 2013
Tambourine, a leading travel, tourism and hotel marketing firm, has been designated by Google as a 2013 All-Star and invited to its annual Summit in Silicon Valley with 200 of the world’s best search marketing teams.
To qualify, Tambourine delivered higher measurable ROI and outperformed thousands of other agencies worldwide,
“The key to search marketing performance is constant testing and accurate conversion tracking. Without proper tracking in place you’ll never be able to define ROI or attribute which keywords impacted a consumer’s decision to book a hotel or vacation,” according to Chris Rodman, Tambourine Director of Search and Analytics and leader of Tambourine’s delegation to the Google Engage All-Stars Summit.
“Google’s rapidly evolving set of products are a cornerstone for our global tourism and hotel clients,” reports Shannon Defries, Tambourine’s Media Director. “Our objective is to master Google’s new product line and generate a significant increase in visitation and bookings.”
For more information about Tambourine or the team’s experience at the 2013 Google All-Stars Summit, visit http://www.Tambourine.com/blog or follow us on instagram @TamboGram
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. We create inspiring digital experiences and engaging campaigns that produce measurable results.