Technology Advisors and Infusion E-Business Announce Joint Venture to Integrate Lead Acquisition and CRM

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Technology Advisors Inc and Infusion E-Business announce a joint venture to integrate lead acquisition and Customer Relationship Management. Infusion E-Business services will analyze the effectiveness of SEM (Search Engine Marketing), which will better help companies improve their internet spending.

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Our partnership with TAI will allow our customers CRM solutions that will not only enable such calculations, but also convert more SEM generating leads to customers and increase customer retention.

Technology Advisors (TAI) and Infusion E-Business (IEB) announce a joint venture to integrate lead acquisition and Customer Relationship Management. Infusion E-Business services will analyze the effectiveness of SEM (Search Engine Marketing), which will better help companies improve their internet spending.

“CRM starts with the assumption that leads are coming into our customers,” says Sam Biardo, CEO of TAI. “Once they have leads in our CRM solution, we can track and analyze the effectiveness of the sales process. What our partnership with IEB offers to our customer is the ability to increase the amount of leads and expand their sales funnel.”

”We focus every SEM campaign around our customer’s ROI goals. Having a solid understanding of both the value of a lead and the lifetime value of a customer are crucial to calculate the true ROI of any SEM campaign,” notes Christopher Sheehy, CEO of IEB. “Our partnership with TAI will allow our customers CRM solutions that will not only enable such calculations, but also convert more SEM generating leads to customers and increase customer retention.”

The combination of the two companies will help customers maximize the number of potential leads through improved SEM and better internet campaign management and allow for the results analysis available through CRM.

About TAI
Technology Advisors helps businesses increase sales and marketing productivity and improve their profitability. As a global business and technology consulting company, Technology Advisors specializes in the development of Customer Relationship Management (CRM) process and technology strategies and solutions that make businesses successful, and offers Consulting, Project Management, Support, and Training. Since 1991, the company has enabled over 2,000 businesses to achieve real business results from their CRM initiatives. Headquartered in Des Plaines, IL, Technology Advisors specializes in the Financial Services, Property, Healthcare, Manufacturing, Construction and Professional Services industries.

For more information, visit http://www.techadv.com, call 1.847.655.3400 or 1 877-TAI-4CRM toll free in the U.S. or email info(at)techadv(dot)com.

About IEB
Infusion E-Business helps businesses improve the ROI of their Internet Marketing campaigns while simultaneously expanding those campaigns and growing top-line revenue. As an E-Commerce Consulting Agency, Infusion E-Business specializes in offering a comprehensive set of services including Pay-Per-Click, Shopping Feed and Retargeting Ad management as well as SEO Content Generation and Website Analytics set-up and analysis. Founded in 1997, the company manages hundreds of thousands of dollars in SEM spend each month for websites generated millions a month in online sales. Headquartered in Saint Charles, IL, Infusion E-Business specializes in E-Commerce Consulting.

For more information, visit http://www.iebusiness.com or call toll free 1-877-697-8993.

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