Avectra Survey Reveals Social Media Will Play Significant Role in Future Not-For-Profit Fundraising Efforts

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New technologies to play major role in helping organizations better manage their donors and fundraising goals.

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Fundraisers are realizing that the old way of doing things needs to change in order for them to connect with their core constituents and to reach out to a new generation of donors.

Avectra, a leading web-based Social CRM developer of member and donor-based software for associations and not-for-profits, recently completed a survey on not-for-profit organizations and their use of technology, finding that a majority of organizations believe social media will be a driving factor in future fundraising efforts. This signals the importance for not-for-profits to have plans in place that enable social media program execution and management.

In addition to using social media for fundraising, the survey results indicate that fundraisers are seeking better technologies to help them streamline and improve business processes. Ninety one percent of respondents said they saw room for improvement with their current CRM technology solution. Eighty seven percent said they still lack the ability to accurately measure the ROI success of their fundraising campaigns.

“The survey results reflect the changing attitudes in the not-for-profit sector,” said Avectra Chairman and CEO Richard Davis. “Fundraisers are realizing that the old way of doing things needs to change in order for them to connect with their core constituents and to reach out to a new generation of donors.”

Helping to meet the market’s need for better engagement tools, Avectra recently released IdeaStarter™, a new fundraising tool that enables organizations to tap their online community to solicit ideas and secure money, volunteers and\or the resources necessary to complete projects that may not be covered under their normal funding network or corporate structure. IdeaStarter™ is a peer-to-peer platform that not only helps not-for-profit organizations reach and raise more funds, but empowers their members and donors to create projects and campaigns that support new or ongoing corporate and community initiatives. The solution is currently being deployed by Rotary International and YearUp Chicago.

“Having the ability to effectively communicate with your donor community is the number one reason why not-for-profits succeed or fail,” said John Clese, Avectra’s director of product marketing, not-for-profit. “Whether it is through phone, email, text or good old snail mail, organizations need to know the best way to communicate to their donors according to that individual’s preference. Then make sure they are frequently checking in with those donors to determine what issues matter most and to inform them of what they have been able to accomplish with their contribution.”

About Avectra
For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's donor management, crowd-contributing solutions, and membership management solutions, not-for-profits and associations can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's donor management, fundraising or membership management solutions, visit fundraising.avectra.com or call 855-AVECTRA (855-283-2872).

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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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