Zane Benefits Publishes New Information on Agents and Health Insurance Trends

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What trends do agents see in the health insurance market? One survey looks at trends agents see in the small business and individual markets.

Today, Zane Benefits, the number one online small business health benefits solution, published new information on agents and health insurance trends.

According to Zane Benefits’ website, studies show that 68% of small businesses and 36% of people purchasing individual health insurance reported using a health insurance agent or broker to purchase their policy. Health insurance agents interact daily with insurance companies, individuals, and employers. Therefore, agents and brokers have a unique pulse on individual and small business health insurance.

In 2012, Kaiser Family Foundation surveyed health insurance agents about trends they observed in the individual and small business health insurance market. The findings provide insight to the changing health insurance market.

Key findings from KFF's survey of health insurance agents were:

Deductibles and health insurance premiums continue to rise steadily and sharply, with agents reporting that the typical deductibles today are higher than they were two years ago and expecting continued large premium increases.

Agents report that clients are focusing on lower premium costs and higher cost‐sharing, often at the expense of employee financial protection.

Agents spend much of their time explaining coverage and helping clients navigate different options.

Many agents reported dislike toward the Affordable Care Act and said they think it will make their business and themselves personally worse off.

At the same time, agents report often getting questions directly from clients about the ACA law.

According to KFF, the findings reflect the struggle that agents, insurers, and their clients face to balance clients’ financial protection and the rising cost of health care.

Study Methodology

The survey of 500 health insurance agents was conducted between February 15 and March 8, 2012 using computer‐assisted telephone interviews carried out by Social Science Research Solutions (SSRS). The sample was drawn from the Dun&Bradstreet database.

What is KFF?

The Kaiser Family Foundation (KFF), a leader in health policy analysis, health journalism, and communication, is dedicated to filling the need for trusted, independent information on the major health issues.

Click here to read the full article.

About Zane Benefits

Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHRA") for Health Reimbursement Arrangements (HRAs) and defined contribution health care. The flagship software provides a 100% paperless administration experience to small businesses and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about ZaneHRA, visit http://www.zanebenefits.com.

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Christina Merhar
Zane Benefits
800-391-9209 6725
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