Acronym Names John Peter Spear Vice President of Product Development

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Leading the Ongoing Development of Acronym’s Keyword Objects Search Intelligence Technology

Acronym, a global leader in intent-based marketing solutions, announced the appointment of JP Spear as Vice President Product Development. JP will lead the technology team in the ongoing development of Acronym’s Keyword Objects Search Intelligence Technology, the first-of-its-kind search intelligence platform built to aggregate, organize and analyze keyword data for what it really is: a rich source of unparalleled customer intelligence.

“JP has years of experience working with Keyword Objects and we are confident in his ability to guide this product to the next level as we expand. Search intelligence takes search optimization to the next level by giving decision-makers critical information to truly understand customer intent and maximize their search revenue potential. JP’s understanding of search analytics coupled with his technology development skills makes him the perfect fit," said Michael Bruh, Acronym’s President and COO.

“Building a cutting edge reporting platform like Keyword Objects has been a worthy and ultimately very rewarding opportunity,” JP said. ”My favorite part of Keyword Objects and Acronym as a company is that we strive to understand how people think in order to help our clients craft valuable web experiences for their users; Keyword Objects helps by uncovering the correlations between activity and intentions so that search marketers can make decisions in the best interest of their audience.”

“As we connect Social interaction data to search, I know JP will excel at tackling and understanding how Keyword Objects will help drive insights across Social marketing for our Clients,” Bruh continued.

JP has had some notable achievements at Acronym including building the system that transforms their data sets to the Keyword Objects web interface as well as ensured reliability and performance across all development. His contributions have and will continue to be instrumental to the development of Keyword Objects. As search intelligence continues to be the focus for maximizing opportunity, Keyword Objects will be at the forefront of this trend.

About Acronym:
Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

Acronym’s proprietary Keyword Objects technology, pulls insights from both organic and paid search efforts and makes intent-based marketing a reality by cultivating actionable insights from complex, multi-tiered search marketing campaigns easier than you’ve ever imagined.

Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets respectively. Acronym is an Advertising Age Top 10 Search Agency for the last seven years and a 2012 Forrester Wave Search Agency. Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, BMW, HSBC, Humana, Fairmont Hotels and Wharton Executive Education.

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Michael Bruh
Acronym Media
212-691-7051 113
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