Auto Point Helps Automotive Dealerships Average Better Than 65:1 ROI from a Single Campaign

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Lost Customer Campaign Generates Over $1.8M in Customer Pay Sales in One Month

Auto Point

Auto Point Ownership Lifecycle Services for Automotive Dealerships

Month over month, we see automotive dealers generating more profits and improving customer retention utilizing our programs.

Auto Point, Inc., the pioneer of Ownership Lifecycle Services for the automotive industry, today announced they helped their active automotive dealership accounts generate over $1.8M in customer pay sales from lost customers during the single month of July this year. This represents an ROI better than 65:1 from a one-month single campaign. The lost customer campaign focuses on the dealer’s customers that have not visited the dealership service center in over 12 months.

“Month over month, we see automotive dealers generating more profits and improving customer retention utilizing our programs,” said Jim Roche, President of Auto Point, Inc. “We continue to show how our programs can increase customer pay sales RO’s, average visits per year per customer, new vehicle sales, and overall customer retention.”

Auto Point offers significant advantages for automotive dealerships, dealer groups, and OEMs looking for effective ownership lifecycle solutions. AutoPoint.com reflects the benefits customers can receive in working to improve customer retention and increase profit. Auto Point solutions integrate with all major Dealer Management Systems and draw from the largest libraries of marketing tools available. Each dealership experiences superior support from their own certified automotive marketing consultant, backed by the Auto Point support team.

With Auto Point, automotive dealers can communicate using the right campaign for the right audience with One Voice for Customer Retention. For a solutions tour and more information, visit the new AutoPoint.com website.

About Auto Point

Since 2004, Auto Point’s mission has been to help automotive dealerships, enterprise groups, OEMs, and aftermarket repair shops increase profits through greater customer retention. Auto Point is the originator of Ownership Lifecycle Services for a single, unified voice across all stages of vehicle ownership. Auto Point solutions integrate with Dealer Management Systems (DMS) and other dealer systems to provide email and direct mail, POS materials, multimedia, and a powerful dealer branded online customer portal. Auto Point offers Mobile Point™, an application for Apple and Android-based smart phones, allowing customers to view and manage their vehicle’s service history.

Auto Point’s dealer-tailored solutions keep the dealer brand in the forefront, while Auto Point supports all dealer communications behind the scenes. Auto Point solutions are supported by the in-depth knowledge of the Auto Point team, providing personalized training and support for all programs. Auto Point incorporates the most effective methods for reaching young Internet savvy first time buyers, to loyal repeat customers, enabling improved sales and profits through increased customer retention.

Auto Point, Inc. is a division of Mobile Productivity, Inc. (MPi).

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Dina Kelley
Auto Point, Inc.
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