Jacksonville Jaguars Honor Ashley Furniture HomeStore's Top Performers and Debut "A Hope to Dream" Video Message to Fans

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The Jacksonville Jaguars helped honor more than 80 Ashley Furniture HomeStore Top Performing Team Members at this past Friday night’s NFL game at EverBank Field.

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Purchase your mattress at Ashley and help a local child in need

The Jacksonville Jaguars helped honor more than 80 Ashley Furniture HomeStore Top Performing Team Members at this past Friday night’s NFL game at EverBank Field. The Jags hosted the honorees in three Executive Suites, and on the field, during the Jaguars’ Preseason Opener. The invitation highlighted the Jacksonville Jaguars new multi-year partnership with Ashley Furniture HomeStore to make Ashley Furniture HomeStore the Official Furniture and Mattress Store of the NFL team.

This special Jaguars VIP event celebrated Ashley Furniture HomeStore’s A Hope to Dream charitable program and the Ashley Furniture HomeStore Team Members who pledge their hearts, heads, and hands to give back to the Jacksonville community. The A Hope to Dream program provides free mattress sets to children who do not have beds in which to sleep. One week earlier, the Jaguars and Ashley Furniture HomeStores joined together to hold the inaugural A Hope to Dream Sleepover at EverBank Field. Ashley Furniture HomeStore CEO Howard Fineman and dozens of his key associates teamed up with Jacksonville Head Coach Gus Bradley, and his wife Michaela and their children to welcome fifty children and their parents to the stadium for the night. The children were thrilled when they learned the beds in which they were to sleep that night would be delivered to their homes the next morning by Ashley Furniture HomeStore employees. Coach Bradley says he and his family are as excited as the kids to be a part of this program.

“When my wife Michaela and myself went on the first bed delivery we were so moved that we just can’t do enough to support Ashley Furniture HomeStores and the ‘A Hope to Dream’ program.”

To date, Ashley Furniture HomeStores have delivered more than 5,000 Ashley-Sleep mattress sets to children in need. The program began locally in Jacksonville, FL in January 2011, and continues to spread throughout the national HomeStore network. A portion of proceeds from every mattress purchased at the local Jacksonville, FL HomeStores helps fund free beds to local First Coast kids in need. Ashley Furniture HomeStore CEO Howard Fineman says it is his team members and the people who buy mattresses to support the program that deserve the praise.

“We were on one delivery and the little boy getting the bed had just lost his first tooth. He kept saying ‘Mom! Now the tooth fairy can come and see me! I have a bed! I have a pillow!’ That day—not only did our drivers deliver the bed…but when they saw the look on Mom’s face…they made sure she had money for the tooth fairy. Those are the kind of people I am honored to work with at our Ashley Furniture HomeStores.”

In addition to hosting the Ashley Furniture HomeStore Team Members in three Luxury Suites for the first football game, the Jaguars specially honored 10 Team Members and their children on the field for their exceptional efforts in supporting the A Hope to Dream charitable program. Among those team members was the home delivery team that ensured that 50 kids received their beds the weekend before - the biggest single day delivery yet for the program here in Jacksonville. The team members also received autographed footballs and were featured on the Jumbotrons.

The celebration closed with a ‘WOW’ when the Jaguars premiered this year’s A Hope To Dream television message on the Stadium’s two Jumbotrons; the commercial features the Bradley family, and reinforces that “a Great Night’s Sleep can make a difference”… especially for local children in need who do not have a bed on which to sleep. The latest commercials explain how viewers can contribute to the A Hope to Dream program by purchasing their mattress at the local Ashley Furniture HomeStores and recommending local children in need -at no cost- at the local HomeStores.

About Ashley Furniture HomeStore

Ashley Furniture HomeStore, the #1 furniture and bedding retailer in the United States, delivers quality, affordable furniture to customers at over 470 independently owned and operated locations in the United States, Canada, Mexico, Puerto Rico and Japan. Ashley Furniture HomeStore is an exclusive provider of furniture from Ashley Furniture Industries, Inc., the largest furniture manufacturer in the United States. "Like" Ashley Furniture HomeStore on Facebook (Jacksonville FL HomeStores: http://Facebook.com/AshleyFurnitureHomeStoreJacksonville), follow them on Twitter, or see their design-focused boards on Pinterest. The local Jacksonville, FL HomeStores - located at St. Johns Town Center, River City Marketplace, and Orange Park @ I-295, are open to the public seven days a week and have over 100,000 sq. ft. of showroom in the local market, including over 50 mattress options on display.

Ashley Furniture HomeStore is the #1 Name In Furniture, the #1 Sealy Store in Jacksonville, and the Official Furniture and Mattress Store of the Jacksonville Jaguars.

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Kendall Goss
Kendall Communications, Inc.
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Mallory Wanek
Cantrell White Public Relations
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