“Savvy Homes has always focused on more than boards, nails and insulation... I believe this is why we have experienced growth when other builders have left the marketplace.” - Darrell Daigre, Savvy Homes CEO
Raleigh, NC (PRWEB) August 13, 2013
Savvy Homes, a cutting-edge residential building company with a fresh approach to delivering custom-feeling homes at comfortable prices, announces a new brand identity – Savvy Homes, Life Amplified™. The new identity includes a tagline along with public relations, social media and advertising campaign, which will roll out over the coming weeks.
The tagline and communication strategy are rooted in two important aspects of the Savvy business model. First, the company has experienced growth during the recent housing recession. In fact, since their beginning in 2008 they have built more 1,000 homes in the Southeast with projections for continued growth. And, Savvy homes are purposefully planned by a women for the hustle and bustle of life. Features such as laundry rooms near master suites and work stations near kitchens mean chores get done faster and multi-tasking is easier.
“Savvy Homes has always focused on more than boards, nails and insulation,” says Darrell Daigre, Savvy Homes CEO, “We create living spaces that support a homeowner’s lifestyle. The new tagline, Life Amplified, speaks to the fact that our home designs go beyond where a wall is placed. They are created to take on the personality and vision of the family who lives there. I believe this is why we have experienced growth when other builders have left the marketplace.”
The new brand is making its debut to the Raleigh real estate community as well as online at the Home Builders Association Raleigh of Raleigh-Wake County New Home Expo today.
About Savvy Homes
Raleigh, NC-based SAVVY Homes is a cutting edge residential building company with a fresh approach to delivering custom-feeling homes at comfortable prices. Launched in 2008, the company has thrived and grown by focusing on how a home serves the lifestyle of its owners. A Savvy home makes living more harmonious – it’s a Life Amplified.