Destination XL Launches Mobile-Optimized Site With Full Compliment of Acquity Group Services

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Destination XL launches its first mobile website with Acquity Group’s strategy, design and mobile platform technology implementation expertise.

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Acquity Group, a leading global Brand eCommerce® and digital marketing agency, now part of Accenture Interactive, announces the launch of Destination XL Group’s first mobile site:

“As our trusted eCommerce partner, Acquity Group helped us deliver a best-in-class mobile experience that has been well-received by our customers,” said Jay Nigrelli, VP of eCommerce with Destination XL Group. “The new site has improved the ease-of-use in all of the areas important to our mobile visitors.”

Acquity Group supported the design of a separate mobile site—for Android and iOS operating systems—making searching for products, reading product reviews, finding a nearby store, and managing customer accounts as accessible as possible for the smartphone visitor. Acquity Group supported Destination XL in competitive analysis, user experience, wireframes, visual designs, front-end development, and eCommerce platform integration throughout the planning and execution to create a truly mobile-optimized site.

In addition to user-friendly features, the new mobile site integrates fully with Destination XL’s loyalty program and allows users access to rewards directly from their iPhone or Android mobile device. Users can redeem when they checkout via mobile, or can access an image that can be scanned at the register if they check out in store.

“We collaborated closely with Destination XL’s team to create the best possible mobile experience for their consumers. Once we had a defined vision, we began an implementation process that included building an additional digital channel to the Oracle ATG eCommerce platform,” said Andrew Walker, Vice President with Acquity Group. “So now, beyond a great mobile experience that perfectly complements the desktop site, Destination XL has an enhanced eCommerce platform ready to accommodate future omni-channel experiences.”

For more information about Acquity Group’s work, visit

About Destination XL Group, Inc.:

Destination XL Group, Inc. is the largest multi-channel specialty retailer of big & tall men's apparel with operations throughout the United States, Canada and in London, England. The retailer operates under six brands: Destination XL®, Casual Male XL, Rochester Clothing, B&T Factory Direct, ShoesXL and LivingXL. Several catalogs and e-commerce sites, including, make up the Company’s direct-to-consumer business. With more than 2,000 private label and name-brand styles to choose from, customers are provided with a unique blend of wardrobe solutions not available at traditional retailers. The Company is headquartered in Canton, Massachusetts. For more information, please visit the Company’s investor relations website:

About Acquity Group:

Acquity Group is a leading Brand eCommerce® and digital marketing company, now part of Accenture Interactive. Acquity Group leverages the Internet, mobile devices and social media to enhance its clients' brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through thirteen offices in North America. For more information about Acquity Group, visit For more information about Accenture Interactive, visit

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Erin Jordan
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