Calypso Communications' Reporting Capabilities Evolve

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Agency Adept at Tracking, Telling Corporate Sustainability Stories

Calypso Communications

“Calypso writers and analysts are adept at capturing environmental, corporate social responsibility, and sustainability initiatives from across diverse organizations,” said Calypso Founder Kevin Stickney.

Calypso Communications, an integrated, full-service public relations, marketing, and creative design firm, today announced the release of Detroit Renewable Energy’s 2012 Sustainability Report, authored and designed by Calypso. The report represents the evolution of the agency’s reporting capabilities from annual reports to more integrated, interactive pieces that highlight corporations’ growing sustainability efforts.

For Detroit Renewable Energy (DRE), the Sustainability Report is an inaugural effort that heralds the company’s commitment to reporting its goals and progress on an annual basis. Calypso guided DRE through the process of selecting and developing key metrics crucial to an energy company that is growing and evolving in a city facing extremely unique economic and cultural challenges.

"Calypso partnered with DRE to develop a completely customized report that would best communicate its goals and highlight its commitments during challenging economic times in Detroit," said Calypso Founder Kevin Stickney. "This report marks a shift in the type of reporting Calypso is doing for its clients—and we’ve strengthened our team’s capabilities to respond to sustainability as a growing corporate concern."

Since its founding in 2000, Calypso has worked with private companies in the energy, environmental, and technology sectors to prepare annual reports that communicate messages beyond straight financial figures meant for shareholders.

"Calypso writers and analysts are adept at capturing environmental, corporate social responsibility, and sustainability initiatives from across diverse organizations," Stickney said. "Above all, we need to be storytellers and work with each client to ensure the information is presented in the best way to translate unique messages and promote stakeholder understanding."

The agency operates under the belief that sustainability reports must communicate to all levels of stakeholders, from employees and communities to board members. Visual design elements must emphasize and clarify text, bringing information to life through charts and images. For Detroit Renewable Energy (DRE), Calypso’s design team prepared an accompanying website that displays report highlights and offers the full document as a downloadable PDF. DRE’s inaugural Sustainability Report is available at http://detroitrenewablesr.com/.

Calypso team members have worked with local and national corporate social responsibility leaders, including InterGen, Wheelabrator Technologies, Babcock Power, Green Alliance, and Timberland. The agency also partners with third-party sustainability experts to vet and refine clients’ sustainability claims, metrics, and goals. For more information about Calypso’s approach to sustainability reporting, read the latest post on the agency’s Brandcredible blog at http://calypsocom.com/blog/2013/08/5-things-you-should-do-with-your-sustainability-report.

About Calypso Communications

Calypso Communications is an award-winning, integrated strategic marketing, public relations, and creative agency based in Portsmouth, N.H., north of Boston. Highly sought after on a national level for its seasoned insight and perspective, Calypso effectively manages—and, when necessary, fundamentally transforms—client communications, effectively engaging audiences crucial to driving business. For more information, visit http://www.calypsocom.com.

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