Bluewater Names Craig Boyte as Director of Digital Strategy

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Leading one-to-one marketing agency adds seasoned media professional to lead digital campaigns for franchise clients.

Craig Boyte Named Director of 1:1 Digital Strategy for Bluewater

Craig Boyte will be a major contributor to Bluewater's success in the years to come for many reasons," said Christine Kropp, CEO of Bluewater.

Bluewater, a one-to-one marketing agency based in Bloomington, Minnesota, announced that Craig Boyte has joined the team as Director of 1:1 Digital Strategy. In this role, Boyte will provide strategic oversight and counsel across multiple practice areas, interacting directly with clients and staff to create and implement effective multi-channel digital campaigns for the firm’s franchise clients.

“Craig will be a major contributor to Bluewater’s success in the years to come for many reasons,” said Christine Kropp, CEO of Bluewater. “He’s both a creative thinker and a pragmatic solution provider. These innate capabilities are coupled with extensive major brand and agency experience, making him the perfect candidate to lead digital marketing strategy for Bluewater and to create innovative and impactful digital campaigns for our clients. We’re extremely pleased that Craig has joined our team.”

Boyte brings more than 14 years of agency experience in interactive digital strategy, media and advertising, and brand marketing. His past work has included developing successful digital strategies for major worldwide corporations, and leading digital advertising, media planning and community management for all online channels, including mobile. In his new role as Director of 1:1 Digital Strategy at Bluewater, Boyte will also participate in new business and agency development as well as manage client relationships for the firm’s prominent franchise clients.

“Bluewater is at an exciting stage of its evolution as an organization and I am looking forward to being part of that trajectory,” said Boyte. “The emergence of digital as a powerhouse in the marketing arsenal has really transformed our industry in the past decade. Bluewater has already taken advantage of that transformation in a big way. My plans are to take Bluewater to the next level and beyond, and establish the organization as the foremost digital agency within the franchise industry.

Boyte is also the Vice President of i612, a professional organization dedicated to the development of the interactive advertising industry in the Twin Cities.

About Bluewater

Bluewater is a leading one-to-one marketing agency that empowers franchises to drive growth. Bluewater is the go-to partner for franchises to get the right message to the right person at the right time. Bluewater provides hyper-localized marketing solutions that increase sales and ROI. Celebrating 15 years of helping leading franchises grow with smart marketing.

More information about Bluewater is available at http://www.bluewaterbrand.com.

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Kristy Krueger
Bluewater
+1 612-306-6341
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