“At Interluxe, our process and platform are a testament as to how technology and auctions drive incredible success for our clients,” stated Scott Kirk, president of Interluxe, an innovator in the luxury real estate auction segment.
Moreland Hills, Ohio (PRWEB) August 13, 2013
A Moreland Hills, Ohio home that was listed for sale for years has finally sold through an innovative new method of selling luxury real estate. The magnificent 10,000-square-foot home built by Kraftmaid Cabinetry founder and former CEO Richard Moodie had amenities and upgrades to spare, yet it languished on the traditional real estate market despite the owner and realtors’ best efforts to sell. What the home was lacking proved to be the key to finally selling it: an intensive targeted marketing campaign and the urgency to bring buyers to market. Once Moodie contacted the expert team at Interluxe and decided to sell his home via online auction, the home was sold within 45 days. Interluxe, the foremost luxury authority in the emerging online real estate auction industry, is offering owners of luxury residences and their realtors a new and exciting alternative to traditional MLS listings.
“At Interluxe, our process and platform are a testament as to how technology and auctions drive incredible success for our clients,” stated Scott Kirk, president of Interluxe, an innovator in the luxury real estate auction segment. “After several years of unsuccessfully trying to sell this home, Mr. Moodie was able to capture interest from all over the world and obtain a competitively driven price from our proprietary online auction process.”
The seven bedroom, six full- and four half-bathroom luxury home set on 5.7 acres of beautifully landscaped grounds within the exclusive community of Moreland Hills generated more than 5,000 unique website visitors from 43 countries led by the United States, Canada, Germany, the United Kingdom and France. More than 100 inquiries were fielded; and 65 preview tours were conducted by Mark & Denise Zervos and Rick & Donna Hamblen from Platinum Fine Homes & Estates, the listing agents for the seller who worked in partnership with Interluxe to sell the property. The buyer is a Cleveland native who commutes between Cleveland and Naples, Fla., and will enjoy the home as his family’s new primary residence.
"Working with Interluxe was not only easy, but effective. The marketing and promotional campaign was executed flawlessly and buyers certainly took notice of this magnificent property. Our team and I were able to work directly with engaged interested buyers who were triggered by the certainty and transparency that only an online auction can provide,” stated Mark Zervos. “We couldn't imagine a more impactful way to deliver urgency to buyers and assist sellers who are looking for an accelerated solution to sell. We look forward to many more auctions with Interluxe in the future and would certainly recommend them to other sellers and agents."
Unlike traditional listings where local traffic is the driving factor, online auctions attract a select pool of qualified and highly interested bidders nationwide and beyond, and are gaining favor with sellers of luxury properties who are looking for ways to distinguish their property to a global audience. Through Interluxe’s “a la carte” customized professional marketing, home sellers choose from multiple tiers of advertising and marketing services to ensure their property stands out to as many qualified buyers as possible. Every agent and seller gets exclusive access to more than 100,000 luxury homebuyers in Interluxe’s proprietary database. The result is that agents and sellers get their individual marketing needs met through completely customized promotions.
“After several years of unsuccessfully trying to sell my estate it's finally done! For years I've used various traditional channels and even tried auctioning it once before with a local company without success. I believe that in order to do a great job one needs to hire an auction company that only specializes in high end luxury auctions with the experience and understanding of the top estates in the world,” stated the home’s seller Richard Moodie. “Interluxe made me feel comfortable, they explained everything in detail, they brought the right bidders, and I sold my home and I can now move on. Their platform of online auctions are a superior way to engage buyers from all over and I would recommend them to any seller considering an aggressive alternative approach to selling their luxury property.”
Interluxe.com is the premier global online gateway where buyers, sellers, and their agents may convene in an open market forum to purchase and sell luxury properties valued in excess of $750,000 in destinations all over the world at auction online. Interluxe’s platform is the first to exclusively represent high end, non-distressed properties through an accelerated and customized marketing process that obtains fair market value for sellers in a 45-day timeframe. The founder and principles of Interluxe have over 40 years of combined experience in the luxury real estate auction industry. Interluxe is a preferred strategic partner of Grand Estates Auction Company. For more information call (888) 415-LUXE (5893) or visit http://www.interluxe.com .