“These interviews allow us to see inside the minds of some of the top investors, analysts and entrepreneurs in the social media space,” said Stefania Pomponi, Founder, President and Chief Evangelist of Clever Girls Collective.
San Francisco, California (PRWEB) August 13, 2013
Content and social media agency, Clever Girls Collective, today unveiled a new interview series featuring the advice and insight of some of today's most sought after tech and social media influencers. Conducted and recorded using Google Hangout, the “C*Word” is an authentic and casual video-based interview series that explores the key trends affecting social media today through the eyes of some of the most intriguing industry movers and shakers.
The candid nature of the C*Word conversations allows for especially thought-provoking ideas and opinions from the experts to surface. Jules Maltz, a key investor in many of the fastest growing U.S. technology companies and general partner at IVP, shared his thoughts on moving a business forward in today's market, “I think marketers and social media experts need to be talking about ROI metrics and ‘how is this actually helping to move my business forward?’ as opposed to, ‘I’m on Twitter and I have 10,000 followers, and isn’t that just great?’”
Jeremiah Owyang, an influential industry analyst and partner of customer strategy at Altimeter Group, sees the Internet as the dominant force in the world right now. "We believe that in the future, all media will be this converged media. You will not be able to tell the difference, and every type of media will have these all interlinked.”
The first round of C*Word interviews includes:
- Kathryn Minshew Founder & CEO at The Muse
@Kmin - themuse.com
- Shel Israel author and Forbes Contributor
@ShelIsrael - forbes.com/sites/shelisrael
- Jeremiah Owyang Partner at Altimeter Group
@Jowyang - altimetergroup.com
- Nelly Yusupova CTO of Webgrrls / Founder of TechSpeak for Entrepreneurs
@DigitalWoman - webgrrls.com
- Jules Maltz General Partner at Institutional Venture Partners (IVP)
@JulesMaltz - ivp.com
Primary topics covered in C*Word interviews include native advertising, social media brand strategy, ROI metrics, open content, new community platforms, social media do's and don'ts, projected longevity of social channels, and much more.
“These interviews allow us to see inside the minds of some of the top investors, analysts and entrepreneurs in the social media space,” said Stefania Pomponi, Founder, President and Chief Evangelist of Clever Girls Collective. “There is tremendous value in the thoughts and experiences of these individuals and we are thrilled that they joined us to create this series.”
The C*Word web series will kick-off on Tuesday, August 13th with inspirational web maven Kathryn Minshew at youtube.com/CleverGirlsColl. Subsequent videos will be added on a weekly basis across all Clever Girls social media outlets.
About Clever Girls Collective
Clever Girls Collective, Inc. is a content and social media agency that connects brands with a vetted network of over 8,000 women bloggers, reaching more than 55 million unique visitors per month. Their product suite and proprietary technology platform create authentic and compelling user-generated content and native advertising for brands across all social media outlets. Clever Girls Collective’s campaigns are scalable, measurable, and drive results. Female founded and run since 2009, Clever Girls Collective is based in the San Francisco Bay Area and can be found at CleverGirlsCollective.com or via Twitter, Facebook, Pinterest, Instagram @CleverGirlsColl.