Point of Reference Launches ReferenceEdge℠ on Salesforce.com's AppExchange, the World's Leading Business Apps Marketplace

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Customers boost sales and marketing efficiency and win more deals by leveraging customer advocates. Point of Reference taps into the power of social and mobile cloud technologies to help businesses accelerate their customer company transformation

Point of Reference today announced it has launched ReferenceEdge on salesforce.com's AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. ReferenceEdge helps companies who rely on customer advocacy as a key part of their sales strategy automate the customer reference request process by leveraging Salesforce Chatter to keep track of who is willing to be a reference, for what, and how often they can be and are being used.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, ReferenceEdge is currently available on the AppExchange at http://www.appexchange.com.

Comments on the News

  • “This is the ‘single-pane of glass,’ the unified user experience that our customers have asked for to maximize user adoption,” said David Sroka, president of Point of Reference. “This marks a leap forward for sales and marketing users already using Salesforce.”
  • “Companies are turning to the cloud for the next generation of business apps that are inherently social and mobile,” said Leyla Seka, vice president, AppExchange and Partner Operations, salesforce.com. “By leveraging the power of the Salesforce Platform, Point of Reference provides customers with the right technologies needed – such as customer advocacy selling tools – to create deeper connections with customers.”

Connect in Entirely New Ways with Social and Mobile Cloud Technologies

Effective use of customer advocates (a.k.a. references) has always been an inherently social, collaborative exercise between those who own customer relationships and those who want to share those customers’ stories. ReferenceEdge provides a specialized environment to store essential reference data, easily find it, request references and share relevant customer perspectives with buyers.

With ReferenceEdge, users now have everything they need when it comes to accessing customer reference information and managing the customer reference request workflow, all within Salesforce. Whether it’s leveraging the reporting and dashboard tools within Salesforce to quantify reference impact on revenue, or the enterprise grade infrastructure, security and access to a broad spectrum of roadmap innovation delivered as a result of the app being built on the Salesforce Platform, ReferenceEdge addresses the critical factors that customers demand for customer advocacy automation, to drive strong user adoption.

Additional Resources

About the AppExchange

The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 1,800 partner apps and 1.8 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce and AppExchange are among the trademarks of salesforce.com, Inc.

About Point of Reference

Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With complete perspective and proven execution, we integrate scalable technology, content and supplemental staffing solutions that organize and optimize authentic customer voices. By combining decades of industry expertise along with business to business customer reference management solutions, Point of Reference helps its clients orchestrate coordinated reference activities, inject relevant customer references and related content at the critical time in a sales cycle. For more information, visit http://www.point-of-reference.com

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