Hong Kong, Hong Kong S.A.R (PRWEB) August 14, 2013
BollyXpress was launched in India earlier this year by Sound Konnect Ltd, with its first range of 24 Bollywood musical greeting cards. These are the World’s first musical greeting cards, with officially licensed Bollywood content from Yash Raj Films – India’s leading movie production studio.
After a successful launch in India, where the cards were sold through Archies outlets, BollyXpress announced its foray into other international markets. The brand is currently available in various retail outlets and online in the UK, on the Davora Cards website. In South Africa, the musical cards are now available through the retail chain ‘Birthdays.’ Canada is next in line, soon to be followed by other markets worldwide.
As part of the worldwide launch campaign, Yash Raj Films produced a special promotional video exclusively for BollyXpress. The video uniquely captures the sentiment behind the delicate and emotional art of gifting cards, presenting a range of sending situations, in which individuals are seen gifting BollyXpress musical greeting cards to their loved ones. These emotionally charged moments are captured and visualized in the legendary and inimitable style of YRF.
This Bollywood song card collection features visuals, songs and dialogues from some of the most iconic Yash Raj Films such as Dil To Pagal Hai, Mohabbatein, Rab Ne Bana Di Jodi, Chak De India, Veer Zaara, Salaam Namaste and many more. The range features an impressive line-up of the biggest stars in Bollywood with the likes of Shah Rukh Khan, Amitabh Bachhan, Hrithik Roshan, Saif Ali Khan, Ranbir Kapoor, Madhuri Dixit, Katrina Kaif, Anushka Sharma, to name a few, gracing the covers of these Bollywood greeting cards.
BollyXpress will soon be launching mugs, gift wrap, gift packaging, and other gift related products with officially licensed Bollywood content. The company is currently looking at opportunities for collaborating with more distributors, retailers and licensors across the world.
About BollyXpress and Sound Konnect:
BollyXpress is the World’s first brand of social expression products to feature 100% officially licensed Bollywood content. The brand is being launched by Sound Konnect, an international design and publishing company with creative design and engineering teams in UK, Hong Kong and India, specializing in social expressions for sale through international distribution and retail channels, as well as innovative B2B / marketing solutions. Sound Konnect is part of Soundtech, an established group, which has over 30 years of experience in the social expression industry, and is a leader in the field of applied micro-electronics. The group has manufactured electronic mechanisms for some of the world’s top brands.
For more details, visit: http://www.bollyxpress.net