Avalanche Centralizes Its Affiliate Programs, Launches As OnlineDatingCash.com

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Multiple Online Dating Programs, and Lucrative Payouts, offered to Affiliate Marketers

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Avalanche LLC., a pioneer of online dating, has consolidated their affiliate programs and relaunched as OnlineDatingCash.com, it was announced today. The company, which owns and operates 18 niche and general online dating websites, including Date.com, Matchmaker.com, and Amor.com, among others, now offers one centralized portal for the thousands of affiliates who promote their sites. Establishing this central portal for affiliates is an essential part of Avalanche's overall marketing plan, as additional acquisitions and new site launches are expected in 2013-2014.

“Affiliate marketing is a large and growing part of our business. We currently receive 40% of our website traffic from affiliates, and consider them to be our most important media buying channel. Consolidating all of our niche and general brands into one centralized site was an important step in our overall marketing strategy,” said Meir Strahlberg, CEO of Avalanche, LLC.

Online Dating Cash is one of the highest paying affiliate programs within the online dating market. It offers multiple options for affiliates including: CPA, CPL, and Rev-Share programs. There is no cost to become an affiliate, and the program is opened to both US and international affiliates. The website features banners, online reporting, and marketing advice.

“The creation of Online Dating Cash has accomplished three major functions. First, with each new site that we launch, we are able to quickly and easily offer an affiliate program,” said CEO, Meir Strahlberg. “Second, after acquiring a dating site, we can then integrate our affiliate technology, and roll this out to our thousands of affiliate marketers who have joined Online Dating Cash. Finally, this centralized affiliate infrastructure gives us a greater ability to recruit new affiliates.”

Online Dating Cash is exhibiting at the upcoming Affiliate Summit Marketing Conference from August 18-20, 2013, at the Pennsylvania Convention Center. Attendees can obtain additional information and meet the Online Dating Cash affiliate managers, at Meet Market, Booth 1. To schedule a meeting, contact Carlos Ealdama, Director of Marketing, at marketing(at)onlinedatingcash(dot)com.

About Avalanche, LLC.

A pioneer of online dating, Avalanche operates a network of 18+ general and niche dating websites. Date.com, its flagship brand, was launched on Valentine’s Day 1997, and is one of the world’s most popular dating sites. Matchmaker.com, started as a BBS in 1986, is the longest running dating site on the Internet. It was acquired by Avalanche in 2006 and targets singles looking for love, marriage, and serious relationships. Amor.com, launched in 2007, is the leader in Latin dating. It is enjoyed by US Hispanics and Latin singles throughout South and Central America. Jewcier.com, launched in 2011, is a newcomer in the Jewish online dating space, but is already the second largest Jewish dating site. In 2012, the company acquired Militarysingles.com, the largest online dating community for military singles. Recently, the company entered the sports niche online dating space with the acquisition of Golfmates.com a leading dating website for single golf enthusiasts. In 2013, Avalanche launched OnlineDatingCash.com, an affiliate portal for all its websites. A privately owned company, Avalanche, LLC. is headquartered in Miami Beach, Florida. Additional information is available at http://www.avalanchellc.com.

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Shira Kallus
Avalanche, LLC
212-721-3440
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