AAFPRS Surgeon Pens New York Times Bestseller Inextricably Linking Appearance With Well-Being

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Hosts Live Theatrical Beauty Show in Chicago to Celebrate Book Launch

According to a recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), facial plastic surgery is now a billion dollar industry, with over 700,000 facial procedures performed by members last year. Of those procedures, 73 percent were cosmetic versus reconstructive, indicating that there is an ever-growing consciousness of the power of beauty and its impact on how we feel and are perceived.

The survey signals that the number of surgical procedures performed was also up in 2012, with rhinoplasty, blepharoplasty and facelifts being the most requested. Some driving factors cited by patients when deciding to take the plunge included social media self-scrutiny and a desire to remain competitive in the workforce and stay attractive to a partner or spouse.

Well-known AAFPRS Member Steven Dayan, MD, peels back the layers of the growing facial plastic surgery phenomenon in his new book, Subliminally Exposed. This New York Times Bestseller explores the “why” behind motives and actions in dating, mating and communicating, revealing compelling scientific findings on the power of appearances.

“We tend to shy away from talking about the importance of appearance, but it is undeniable that the way we look has an impact on everything from how we interact with others to how we present ourselves and are received.” said Robert M. Kellman, MD, President of the American Academy of Facial Plastic and Reconstructive Surgery. “Subliminally Exposed corroborates this often speculated point, with scientific examples proving that appearances do indeed have a tangible impact on relationships, careers, health and general well-being.”

In celebration of the book’s launch, Dr. Dayan has teamed up with Valerie Monroe, Beauty Director of O, The Oprah Magazine. Together, they will host a presentation on how subconscious communication is triggered by beauty and our biological drives. This ticketed event will be held at the Broadway in Chicago Theater at 845 N. Michigan Avenue and takes place on Thursday, August 15th at 7:00 p.m., preceded by a 5:30 p.m. cocktail reception.

Visit http://www.SubliminallyExposed.com for more information.

About the AAFPRS:
The American Academy of Facial Plastic and Reconstructive Surgery is the world's largest specialty association for facial plastic surgery. It represents more than 2,700 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck. AAFPRS members subscribe to a code of ethics. In addition, the AAFPRS provides consumers with free information and brochures and a list of qualified facial plastic surgeons in any area by visiting the AAFPRS web site, http://www.facemd.org.

About the Author, Steven Dayan, MD
Dr. Steven Dayan is an internationally renowned board-certified facial plastic surgeon, frequent lecturer, physician educator, and active researcher in emerging cosmetic medicine technologies and techniques. He has published more than eighty articles in medical journals and authored four books. As a clinical assistant professor at the University of Illinois he has trained thousands of physicians worldwide. Over the years, Dr. Dayan has earned a long list of professional accolades, including the American Medical Association (AMA) Foundation’s Leadership Award and the Chicago Medical Society’s Public Service Award. He has also been recognized as a “Top Doc” by numerous organizations including Castle Connolly, U.S News & World Report, and Consumers’ CHECKBOOK guides. But it is in his role as an adjunct professor at DePaul University where he passionately teaches a popular course on the “Science of Beauty and its impact on culture and business” that this book is based.

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Sheila Arway
Kelz PR
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American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS)
since: 02/2012
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