BH Cosmetics Hosts YouTube Influencer Party

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One of world’s top beauty brands shares with and instructs much-followed beauty gurus.

BH Cosmetics, creator of high-quality makeup palettes and brushes, held an event in Hollywood that brought its products face to face with Internet beauty influencers who use and promote them.

Providing education and instruction on the best way to use the products, BH Cosmetics reached the heart of its Internet presence by gathering seven of its most high-profile users. The goal was to share the benefits of the product line and instruct on the best ways to use it, so the influencers, also known as beauty gurus, should share with their followers in turn.

"We had a great time connecting with the YouTube gurus and we loved hearing all of the positive feedback on our latest products,” said Fred Sadovskiy, Chief Executive Officer for BH Cosmetics. “It was exciting to give these major beauty influencers a sneak peak of our new collections soon to be launched.”

The invited influencers in attendance were Weylie Hoang (ILIkeWeylie), Olga Kay (Olga Kay), Teni Panosian (MissMaven), Jessica Cellona (IlyJessicaOmg), Melissa Ruy (BohemianRagz22), Linsay Cellona (labellavitalc), and Jenny Wu (GoodBad&Fab). Combined, these gurus have over 2 million followers on their social media channels and their promotional videos receive millions of views.

With the success of this event and the ongoing development and launch of new collections, BH Cosmetics plans to host similar influencer parties each month.

About BH Cosmetics

BH Cosmetics is a creator of high-quality, affordable makeup palettes and brushes. Known for its highly pigmented, vivid shades of color, its product line has evolved from its flagship 120-shade box of eye shadows to a full line of products for eyes, lips and cheeks, as well as brushes. YouTube influencers frequently use the products. More information can be found at http://www.bhcosmetics.com.

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Kenn Henman
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