mBLAST Joins ‘Plugged In to Gnip’ Partner Program

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mBLAST and Gnip to co-host webinar on ‘Social Resonance -- Tracking Content Dissemination Across the Web’ on September 12th.

By working closely together, Gnip and mBLAST are now helping companies understand how conversations disperse across the social sphere

mBLAST, the leading provider of web presence analytics, today announced that it has joined the “Plugged In to Gnip” partner program. Acceptance into the Plugged In program is clear recognition of the investment mBLAST has made in building a scalable social analytics product that uses compliant data from multiple social platforms, blogs and micro-blogs. mBLAST also announced today that it will co-host a webinar with Gnip on “Social Resonance: Tracking Content Dissemination Across the Web” on September 12, 2013 at 1:00 pm ET.

Click here to learn more about the webinar and to register.

Gnip is the world's largest and most trusted provider of social data in the world. As companies build their businesses on social data, being Plugged In to Gnip ensures customers have complete and authorized access to the best social data available. Plugged In to Gnip was launched in December 2012 and mBLAST joins 18 other companies that have been accepted into the Plugged In program.

“mBLAST is proud to join the Plugged In to Gnip partner program,” said Mark Hatch, CEO of mBLAST. “Just as our customers rely on mPACT social media analytics to help them discover, analyze and engage with the people and conversations that matter most to their businesses, we rely on Gnip to provide us with the most comprehensive, accurate and timely data from the world’s leading social sources.

“We’re also looking forward to co-hosting a webinar with Gnip to help companies understand how they can use social media analytics to identify not only the people creating relevant content, but also the people responsible for disseminating that content across the web. With the ability to track and monitor content ‘resonance,’ organizations can be more proactive and effective at managing their brand reputation, responding to crises and improving customer service,” added Hatch.

“Innovative leaders like mBLAST drive the ecosystem forward. We’re excited to have them join our Plugged In to Gnip program,” said Seth McGuire, Director of Business Development at Gnip. “By working closely together, Gnip and mBLAST are now helping companies understand how conversations disperse across the social sphere, how they translate from platform to platform, and how one person can influence the trajectory and validity of any story.”

About Gnip
Gnip is the world's largest and most trusted provider of social media data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip's customers deliver social media analytics to over 90% of the Fortune 500. Gnip delivers more than 100 billion realtime social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, WordPress, Disqus and more. For more information, email info(at)gnip(dot)com or visit http://gnip.com/.

About mBLAST

mBLAST web presence analytics help OEMs, consulting firms and enterprises discover, analyze and engage with the voices that matter most to them. Our mPACT solutions use patented mPACT dISTIL™ algorithms to filter out the noise of social chatter to deliver results focused on the signal of meaningful conversations, in near real time. mPACT solutions are optimized to solve the business problems faced by customer service and HR organizations. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.

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Pat Hurley
mBLAST
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