ALCATEL ONETOUCH IDOL X is launched globally in Hong Kong

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Finally, the ALCATEL ONETOUCH IDOL X has arrived. The flagship smartphone was given its own special event to commemorate another mile stone in the ALCATEL ONETOUCH story.

ALCATEL ONETOUNCH IDOL X LAUNCH HONG KONG

IDOL X LAUNCH

The IDOL X is the smartphone for those that value good taste, great design and want to have the best in performance too.

At an intimate late afternoon affair with about 100 people, kicked off with a presentation by Frederic Fleurance (Global Go to Market Director, ALCATEL ONETOUCH), everyone was given a chance to get up close and play with IDOL X. It proved to be a great experience as the media and public alike were pleasantly surprised by the quality of the design and great display the IDOL X has to offer.

In addition, ALCATEL ONETOUCH announced two new devices in the pipeline, the IDOL mini and the surprising IDOL S, which will feature LTE. Dan Dery (CMO, ALCATEL ONETOUCH) also confirmed there will be more products to be announced at IFA in September but remained tight lipped on the details. All of this comes just days before the Q2 earnings signifying an important and exciting time for ALCATEL ONETOUCH.

About the ALCATEL ONETOUCH IDOL X

The IDOL X is the smartphone for those that value good taste, great design and want to have the best in performance too. It features a beautiful and immersive 5” Full HD IPS screen with “0’ bezel and an incredibly slim 6.9mm body. The quad-core 1.5 GHz processor and 13.1 megapixel camera wrap this up as a complete package which is as smooth on the inside as it is on the outside.

About ALCATEL ONETOUCH

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices.

One of the fastest growing of the world’s top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual’s lifestyles, enabling the end users to do more.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For 20 years now, the ALCATEL brand has brought consistent innovation and quality in mobile telephony to the widest audience. The ONETOUCH smartphone product line is leveraging on that expertise bringing unique products, priced to be accessible to all. For more information, please visit http://www.alcatelonetouch.com/.

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Merran Wrigley
MSL London
+44 7951 218 003
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Fran TAM
ALCATEL ONETOUCH
+ 852 9581 1914
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