Bellucci Premium, Producer of Tuscan Olive Oil, Shares Tips on What You Need to Know Before Buying Olive Oil

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Bellucci Premium comments on five tips for properly identifying a quality olive oil.

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On August 14, Following an article by Yahoo! Shine, Bellucci Premium shares tips for purchasing quality olive oil and comments on the distinguishing factors between different varieties of olive oil.

According to an August 12th article published by Yahoo! Shine titled “What You Need to Know Before Buying Olive Oil,” many consumers simply purchase olive oil based on the price or popularity. In reality, there are many factors that should be considered when purchasing olive oil like the grade.

Due to labeling fraud within the industry, it is important to understand what is in a bottle of olive oil. The article states that “A widely cited study of supermarket extra-virgin olive oils led by Dan Flynn, executive director of the UC Davis Olive Center, found that 69 percent of the oils tested were flawed and did not meet the criteria for the extra-virgin grade.” Understanding what constitutes a good extra virgin olive oil will help a consumer in the purchasing process.

The article shares these 5 tips on how to properly identify a good extra virgin olive oil:

  •     Choose a dark bottle: Pick an olive oil that is in a dark bottle. Dark bottles limit the exposure of the oil to light, which helps keep it fresher and protects the antioxidants within the oil.
  •     Check the harvest date: Make sure to check the harvest date on oils. The article says, “Olive oil is different from other oils in that it is extracted from the juice of a fruit, and like fruit juice, it is best consumed as soon as possible after it is harvested.” Natalie Sexenian, marketing manager for the Tuscan olive oil producer Bellucci Premium, recommends using an olive oil within two years of its harvest date. “Since olive oil is a juice, it is important to get the most nutrients and flavor out of it,” she says. “This is why you want to consume the product as close to the harvest date as possible. You never want to choose a bottle of olive oil that will expire in the near future.”
  •     Check where an olive oil is from, not where it is packaged: Being packaged or bottled in a certain country doesn’t necessarily mean that the olives were grown there. Make sure you check the packaging carefully to determine where the olives were grown.
  •     Don’t over purchase- Since extra virgin olive oil is perishable, don’t ever purchase too much.
  •     Pay close attention to the taste: Extra virgin olive oil should have a fruit quality. This means that it should taste and smell like fresh produce.

“Here at Bellucci Premium, we take all of these factors into account when putting our product on shelves,” says Sexenian. “We display the harvest date on the back of a dark bottle. We also allow our customers to track where the olives in their bottle of olive oil came from with our traceability app. This assures our customers that they are getting exactly what they expect - premium extra virgin olive oil.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.
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Scott Darrohn

Scott Darrohn
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