PossibleNOW Executive Pens New Book on Consumer Behavior

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Eric V. Holtzclaw, Vice-President and General Manager for PossibleNOW's Preference Management Consulting, debuts Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

The centralization of information is the missing component in most enterprise’s customer engagement strategies

PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced the launch of a new book by Eric V. Holtzclaw, Vice-President and General Manager, Preference Management Consulting. Entitled Laddering: Unlocking the Potential of Consumer Behavior, the book is based on Holtzclaw’s extensive research and insights on engaging consumers in the digital age.    

“Eric’s background as a researcher and consumer advocate is what makes him so valuable to us and to our clients,” said Scott Frey, CEO of PossibleNOW. “He is relentlessly curious about consumer behavior and the factors that influence it. We’re proud of his work and excited about the ideas presented in Laddering.”

Holtzclaw’s perspectives on marketing in the digital age have been put to use by some of the world’s largest companies including Microsoft, Coca-Cola, Yahoo!, UPS, CNN, GE and Staples. In Laddering, Holtzclaw explains how the power of consumer discovery has led these companies and many others to marketing success. He argues that businesses must meet consumers where they are and unlock their unique “DNA markers” – the particular aspects of their personalities and situations that drive their decisions.

“PossibleNOW’s technology is uniquely positioned at the center of the enterprise and provides a simple and elegant way to capitalize on the knowledge gained through the Laddering techniques described in my book,” writes Holtzclaw. “This centralization of information is the missing component in most enterprise’s engagement strategies and without it you aren’t truly interacting with your customers the way they desire.”

About PossibleNOW
PossibleNOW, headquartered near Atlanta, Georgia, is the trusted source for enterprise preference management and compliance solutions. PossibleNOW leverages its expertise in information technology, database management, customer engagement, and consumer privacy and regulatory compliance to provide SaaS-based applications. PossibleNOW’s MyPreferences® is an enterprise preference management solution that effectively collects and manages the contact preferences of customers and prospects including servicing, privacy, marketing (opt-in and opt-out) across all marketing channels and makes the preference data actionable. MyPreferences can be integrated into existing applications such as CRMs. The DNCSolution® suite of SaaS-based services provides comprehensive tools that help direct marketers comply with federal and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail). For more information, call (800) 585-4888 or (770) 255-1020, e-mail info(at)possiblenow(dot)com or visit http://www.possiblenow.com

About Laddering: Unlocking the Potential of Consumer Behavior
Laddering: Unlocking the Potential of Consumer Behavior is available for purchase from Wiley and retail partners across the county. To learn more, go to http://www.ladderingworks.com.

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Eric Tejeda
PossibleNOW
(770) 255-1020
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Beverly Oscherwitz
PossibleNOW
(770) 255-1020
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