Kennebunk, Maine (PRWEB) August 13, 2013
Local business owners struggle to gain a leg up on competition, something that seems to be an uphill battle against larger firms with exponentially more resources. Effective online marketing does not have to be all about spending more money, but rather is about utilizing the most advanced technologies and techniques in creative and proven ways. Being adaptable to market shifts and current events is just one benefit smaller, local firms have over larger, national organizations. My Local Leads uses these local search marketing techniques—amongst others—with companies in various industries across the US, increasing reach and market share.
One of the key steps is to be sure to have a simple, functional website. Often, affordable Wordpress websites are the most effective for local business, providing all necessary functionality without too much programming. However, the design must be solid, easy to comprehend, and mobile friendly.
When the site has passed all necessary testing, it is important to include valuable search engine components to the site. This includes using Google analytics to monitor the site’s various metrics. It also means being sure to submit the site to search engines including Google, Yahoo, and Bing.
Next, it is wise to list the company and the website in business directories including Yelp, Yahoo Local, Scoot, Smile Local, and others. These are simple business listings which allow companies to provide basic information in regards to their location, contact information, services, hours, etc.
At the same time, using social media marketing sites such as LinkedIn and Google Plus will be helpful. Tying all of these together to alert others to what the local business has to offer and then feeding links through the company website will boost search engine rankings for the local company.
Be sure to maximize the variety of methods to communicate with existing and potential customers. Local businesses often will start a blog, but they forget to add images, infographics, or video to those blogs. The use of different media provides a richer experience for users and enhances the value of the site in the search engine algorithms. There is a wide variety of things that can be done to give the site’s online footprint a boost including recording audio on a drive home from work, giving customers a sneak peek of things to come, and even more traditional techniques such as offering promotional discounts. My local leads specializes in local search marketing and is available to help firms increase profitability today.