Shoe Week SS2014 Focuses on the 5 Senses of Style for NYFW

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It's all about Shoe Lifestyle! Shoe Week celebrates its second season by giving heritage and provocative designers a center stage with industry and luxury consumers during NYFW.

In its second season of NYFW events, this year’s Shoe Week™ focuses on heels and sneakers as they apply to the 5 Senses of Style by partnering with designer shoe brands, fashion designers, accessories, retailers and of course – the senses! Throughout its NYFW events, attendees including fashion influencers, fashion industry members, personalities and digital influencers will be invited to events which showcase the pairings of shoes as they are aligned with lingerie, florals, savory, apparel and more. Shoe Week kicks off its second season, September 5th – 12th, 2013 during Spring/Summer 2014 New York Fashion Week.

"Last year’s launch during NYFW was an exciting foundation to create a number of luxury shoe presentations. This season, Shoe Week will present another amazing series, featuring designers, shoe boutiques and related fashion brands by incorporating the senses," explained Co-Founder/Creative Director and Accessories Expert, Kimmie Smith. "Shoes do more than complete an outfit, they are a part of a moment and a feeling which we will convey throughout these season’s events through our luxury collaborations."

Shoe Week's signature events this season include:

Kicking off our lifestyle pairings and sensory focus for this season, we will have a launch party on the eve of NYFW with Angelica Flowers and Events, known as one of the top florists for the fashion industry, with such clients as Vogue Magazine, Dior, and Cosmopolitan Magazine. This event will launch our week-long window display at Angelica Flowers with SCHEÉ shoes’ "65 Roses" collection, which benefits Cystic Fibrosis. Those passing the West Village floral shop will be able to participate by engaging with the windows through their social networks throughout the week.

"SCHEÉ is honored and excited to be a part of NYFW through our partnership with Shoe Week! By collaborating with Angelica Flowers and Events, SCHEÉ is able to reach and inspire more women to 'Walk to Make a Difference' with our brand," says Caitlyn Hess, SCHEÉ Founder and Creative Director. "We are thrilled for the opportunity to have our exclusive designs displayed alongside Angelica's floral masterpieces."

Shoe Week is also partnering with fashion designer and collection Von Vonni, with its famed Transformer Dress in an array of hues with shoes and Seagrams Escapes.

Shoe Week and Soho’s exclusive shoe destination Ruia will showcase a number of its coveted European designers. Attendees will have the opportunity to shop from select luxury brands at special priced offerings.

In partnership with Sugar Cookies, am intimate lingerie boutique in Chelsea, Shoe Week will present key lingerie looks with fabulous heels. Attendees will enjoy bubbly and have the opportunity to shop some of their favorite looks with promotional offers available for the event.

One of our closing Shoe Week events this season will include our Style Tweetup social influencer themed party Pampered Pedis at Fix Beauty Bar. This special affair allows hand-picked editors to fancy shoes while enjoying relaxing elements over pedis and sharing products and experiences with their social networks. Additional events continue to be added to the calendar.

"Today it’s all about Shoe Lifestyle! Shoes are bold, dynamic and sexy, they continue to be the must-have accessory darling," says Paul Farkas Co-Founder/CEO, Shoe Week. "Shoe Week celebrates this rapidly growing passion and culture by giving heritage and provocative designers a center stage with industry and luxury consumers. It is Footwear Forward."

Shoe Week is pleased to have dynamic sponsors/partners for this season’s NYFW, including Adriano Diamante, Angelica Flowers and Events, Barefoot Wines, Chobani, Cleo B, Dibrera, Dora By Mi Piaci, Fix Beauty Bar, Greymer, Guava, Lislie Yeung, Loriblu, Luis Onofre, Minna Parikka, Quinn,, Ruia, Seagrams Escapes, SCHEÉ, Shobha, Smirnoff Sorbet Light, Sugar Cookies, Von Vonni, Zico, and Zoe Lee.

Contact ULN Shoe Week™ - Info(at)ShoeWeek(dot)com



About the Founders:

Shoe Week™ is the brainchild of Accessories Expert and TV Personality, Kimmie Smith, and Social Innovator, Paul Farkas. Over the past decade, Kimmie Smith's fashion expertise as a Visual Merchandiser, Celebrity Accessories Stylist and Designer, TV Host and Personality, and Editor-In-Chief of Style Magalog, Kitten Lounge, has fueled her passion to live and work within a Luxury Accessories-Driven Lifestyle. Paul Farkas is a multi-disciplinary Trendspotter with a knack for forecasting how Industries and Culture push forward. Together, they realized that Luxury Footwear, Handbags, and Accessories are adored, coveted, and increasingly primary for Style and expression, but overshadowed by the complimentary Apparel scene. Paul and Kimmie’s mantra became 'Accessories Forward,' focusing on Highly Accessorized Looks as Fashion Lifestyle Sommeliers.

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