Incentives to Get Families on Board In Order to Help the Late Travel Market

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Budgets may be tight at the moment, but has the answer to get families travelling during peak season...

It has been well documented that the agent travel market has struggled to retain profits and revenue this summer, despite new legislation being mooted in the commons, effectively banning people from taking their children on holidays outside of the school holidays. So what can be done to encourage family travel during peak season when budgets are tight? Free child place, of course! is no different, having promoted a range of offers throughout the summer. However, the most popular remains family-focused cost-saving, hence why the Kids Go Free incentive running this week is so attractive to families and groups alike.

Unlike most child-free offers, only one accompanying, full-price adult is required per purchase, which makes it attainable for more non-traditional families than typical travel offers.

“It’s a great incentive to help give agent sales a boost at a time when the reliance on ancillary revenue is as important as it’s ever been. Plus, since it doesn’t require a two-parent family booking, it’s a great way to publicise the friendlier face of travel” – Norman Turner, Product Director.

The offer is available for travel any time within the next 12 months within the Balearics and Canaries (excl. Menorca). Please visit the website for full promotion terms and conditions.

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Fleur Hicks-Duarte
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