The Biggest Myth of Presenting Revealed by Communications Expert in New Find the Edge Article

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Cath Daley explains why the myth that ‘knowledge is enough’ when presenting is one of the biggest stumbling blocks that business leaders face, in a Find the Edge article published today.

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It is so important to keep the attention of your audience. This may seem obvious but why do so many people find it hard to do?

Cath Daley says complacent presenting can have a hugely negative effect on a business, and an individual’s reputation, in a new Find the Edge article.

She uses the article to discuss how even the extremely successful can fall into the trap of believing the myth that ‘knowledge is enough’ when speaking. She also provides a series of tips to help business people avoid making the same mistake.

Daley discusses an event she attended, which had speakers who were billed as ‘The Best Inspirational Experts’.

She said: “I must admit that they were an impressive bunch of people with international reputations… but they were guilty of believing the big myth.

“The experts were extremely knowledgeable about their topics – actually I’m assuming they were because it was really difficult to concentrate because the information was delivered in such a boring way.

“Most of them made no attempt to connect with the audience. They just talked at people.”

Daley explains that even with a glowing reputation, this practice can still cost individuals business, and restrict how successful they can be.

She said: “This will cost you money because, when they’re bored and switched off, they’re not listening and don’t understand why they should do business with you.

“Now I don’t believe anybody sets out to give a boring presentation on purpose, but it is so important to keep the attention of your audience. This may seem obvious but why do so many people find it hard to do?

“Because they think that presenting is just about talking about what you know – that if they stand up and speak, that will be enough.”

The article can be read in full here: http://www.findtheedge.co.uk/sales-marketing/sales/the-biggest-myth-of-presenting-thats-losing-you-money.

Cath Daley is a regular Find the Edge contributor, and is a communications expert and presenting coach. More about her can be read here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.

Kenny Goodman, founder of Find the Edge said: “We all know what it feels like to be spoken at rather than to when in the audience for a presentation.

“Having the knowledge is great, but to really make an impact, it’s vital to be able to impart that knowledge in a way that will make a real impact.”

Find the Edge features articles, interviews and videos posted by business leaders from across the world.

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