Moto X Smarter, Not Revolutionary

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Google has unveiled the Moto X smartphone, which uses passive voice awareness to build “smarter” features for users. Technology and marketing expert Jason Hennessey says the Moto X advances, but does not revolutionize, the mobile device field.

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There's no doubt that the Moto X's predictive power is impressive.

Google's latest innovation is the Moto X phone, a device that aims to redefine the “smart” in smartphone. But while the Moto X offers unique new features, technologist and marketer Jason Hennessey of Everspark Interactive says it's not revolutionary.

The Moto X, made by Google-owned Motorola, uses passive sensors plus a new language processing chip to pick up on cues in the world around it – even when it's sleeping – so that it is always one step ahead of users, according to CNN (08.01.2013). The goal is to cut down on extra steps such as unlocking, pushing buttons or clicking through screens to do things like give voice commands or take pictures.

Hennessey is the internet marketing guru who created Everspark and helped take it to the top of the SEO business. Hennessey says he respects Google and has partnered with the tech giant on networking events, but that the new features it offers in the Moto X are likely to become standard on other mobile devices soon.

“There's no doubt that the Moto X's predictive power is impressive,” Hennessey said. “The question is, does it create a whole new vision of what a phone can do?”

The Moto X can tell when a user takes it out of their pocket, and even whether the user is driving, and change its display and settings based on those circumstances. But Hennessey says these advances are built on existing sensors that every smartphone has.

“Every device company is upping their user experience,” Hennessey said. “The best features get copied and become industry standard.”

About Everspark:

Everspark Interactive is an all-in-one SEO, marketing and online media firm that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.

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Denae Olberding
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