75% of consumers are more likely to take action after they see a location-specific message
Atlanta, GA (PRWEB) August 15, 2013
Digital Element, the leading provider in IP Intelligence and geolocation solutions, has released today a new infographic to demonstrate the versatility and impact of IP geolocation technology in multiple business settings.
The infographic, titled “A Walking Tour of Geotroplis,” provides a visual representation of how different businesses can bring the offline power of geographic location to the online world. The infographic takes viewers through the fictional city of “Geotroplis” with stops at different industries to show how they are leveraging IP geolocation technology to drive online relevance and revenue.
The infographic includes numerous statistics from well-recognized organizations and research firms to help demonstrate the business impact IP geolocation makes across industries and throughout the enterprise. In particular, of interest to those in the restaurant industry, 75 percent of consumers are more likely to take action after they see a location-specific message. Similarly, for retailers, 46 percent of consumers say they reportedly would buy more from brands that personalize the shopping experience across channels. In some instances, businesses using IP geolocation data have seen increased response rates by as much as 300 percent.
“IP geolocation technology allows any type of online business, from publisher networks, eCommerce websites and streaming media portals, to social networks and local businesses, to deliver more relevant content in a simple, cost-effective and privacy-sensitive manner―tailored to users' locations at the moment when it's most relevant,” said Rob Friedman, executive vice president, Digital Element. “IP geolocation offers cross-function applications that allow organizations, from startups to the world’s most sophisticated Internet players, to create more meaningful and impactful interactions with online users.”
Digital Element’s globally recognized IP Intelligence data is used across industries for a range of applications including online advertising, content localization, geographic rights management, fraud and security, analytics, and more.
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world's largest networks, websites, retailers, publishers, advertisers and more deploy Digital Element’s IP technology to target advertising, localize content and video streaming, manage geographic rights and enhance analytics. As an industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology.
For more information on how to uncover new levels of insight about online users, please visit http://www.digitalelement.com. Digital Element is a business unit of Digital Envoy.