Salt Lake City, UT (PRWEB) August 15, 2013
Why is link quality so vital to the efforts of an Internet marketing firm?
Unfortunately, there are many companies today that provide low cost SEO services in a manner that is more directed at damaging competitor websites rather than building up the site they were hired to promote. A new tool implemented recently by i4 Solutions creates a heat map of poor quality versus high quality links. This makes their affordable search engine optimization a preferred service, since they have the ability to reverse the impact of what has become known as “Google Bowling.” Fortunately, the major search providers are cracking down fiercely on those who participate in these types of schemes, and the advent of such behavior is tapering off.
What does this mean for companies who have engaged low cost SEO services in the past?
If a business had unwittingly worked with an Internet marketing firm whose sales pitch seemed too good to be true, and now their rankings are in the doghouse; there is no need to panic. With new advances in affordable search engine optimization strategies, many business owners will be relieved to know that cleanup can be efficient and inexpensive. The most common reason to have poor quality links on a website is due to work done prior to the new updates enacted by Google in 2012 and 2013. This means that a full sweep is needed to isolate those links which were considered ‘good enough’ in the past, but are unfavorable today.
Does this mean that a previous Internet marketing firm did something negative or damaging to the site?
These changes in the market do not necessarily indicate that low cost SEO services performed in the past were shady or poor quality. What the new tool from i4 Solutions does is to provide peace of mind that your affordable search engine optimization does not induce costly results with regard to web traffic. With the ability to go in and immediately generate a heat map of links, it is rather simple for the company to weed out any non-performing links. The program is still in a testing phase, but has had strong success thus far. “For one of our clients that was spammed by competitors,” said Brandon Anderson, Co-Founder of i4 Solutions, “this new program has been a welcome addition to help them rise back on top. We have seen one client of ours in the automotive industry move from position 570 back up to position 1, which was a dramatic recovery after they had been targeted with some extremely controversial links.” For more information, please go to: http://www.i4.net/.