Jackpot Slots was always on the charts but the new live ops strategy pushed us right up to the #1 slot of the Cards & Casino category - which confirmed we were doing the right thing.
San Francisco, CA (PRWEB) August 14, 2013
GREE today announced that Jackpot Slots, a free-to-play casino mobile game, has hit its 18th consecutive day as the #1 top grossing Casino game on Google Play. With its unique focus on new content and events, Jackpot Slots has seen a 180% increase in monthly revenue since launching earlier this year, propelling the game from Google Play’s top 25 to the #1 spot on the Cards & Casino top grossing charts.
“The success of Jackpot Slots, and the ability to compete against the thousands of Casino titles on the Google Play market, is the result of innovative gameplay mechanics and our strong knowledge and understanding of live operations,” said Ken Chiu, SVP of Social Games, GREE International, Inc. “Jackpot Slots was our first Casino title and learning how to make a great game and ensure that game had a long lifetime was experimental for us. Our key learning was that we needed to keep the game fresh and interesting for all players - and use an approach similar to what we would do with any RPG or strategy game. Thanks to the initial investment in good gameplay, Jackpot Slots was always on the charts but the new live ops strategy pushed us right up to the #1 slot of the Cards & Casino category - which confirmed we were doing the right thing.”
As one of the first slots game to extensively implement an aggressive live operations strategy, GREE continually evaluated Jackpot Slot’s analytics and assessed game mechanics that drove engagement to make the game a success. Through live operations, the team doubled the title’s ARPDAU and DAU, earning it spots on Google Play’s top 10 grossing Cards & Casino game chart for 200 consecutive days and top 15 grossing game overall for 133 consecutive days.
Jackpot Slots players can enjoy new content on a daily basis, including new slot machines, themes, special live events, and bonus games. Jackpot Slots invites players to experience the thrill of slots through high-quality graphics, an ever-expanding selection of new slot machines, and the chance to win high payouts of virtual coins. The game also includes a variety of robust social features, including interacting with friends by gifting free spins, earning extra coins, and competing to get to the top of the leaderboards.
For more information about GREE, please visit http://www.gree-corp.com.
About GREE, Inc.
GREE is a global mobile social company with businesses that include social gaming, social media, advertising, licensing and merchandising, and venture capital. Established in December 2004, GREE created the world’s first mobile social game in 2007 and today operates one of Japan's largest social networking services. With studios in Tokyo, Osaka, San Francisco, Vancouver, and Seoul, GREE employs approximately 2,500 people around the world. GREE is listed on the Tokyo Stock Exchange (3632).
GREE and the GREE logo are trademarks or registered trademarks of GREE, Inc. in Japan and/or other countries. All other trademarks are the property of their respective owners.