CAR-Research XRM Celebrates 18 Years of Dealership Software

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Car Dealerships Continue to Rely On CAR-Research XRM's Expertise

Running a successful car dealership in today’s economy takes a considerable amount of time, effort, and strategy. While many dealerships spend a small fortune on marketing and advertising to keep their profit margins high, the fact is that the right software solution may also be beneficial in a number of ways. For close to two decades, CAR-Research XRM has been a trusted leader in the car dealership business, and it has been providing dealerships with innovative software solutions that have taken their business operations to the next level. Recently, this highly reputable company has announced its 18th year anniversary.

Conversion Tools
With 18 years in the business, CAR-Research XRM has expertly designed and refined a software solution that dealerships have benefited significantly from. This is software that is designed to be a complete, all-in-one solution, and one of the key benefits that dealerships that have used this software have enjoyed is a lead manager and conversion tool. Each dealership is unique, but all of them need to convert walk-in leads and online leads from their website into sales. Increasing their conversion rate ultimately means increasing their bottom line and selling more vehicles, all without having to boost marketing and advertising expenses. A CRM feature built into the software provides sales staff with improved success with their conversion efforts. From monitoring leads to tracking them and more, this is a powerful software solution that dealerships can benefit from.

Analytical Tools
Of course, there is more to running a successful dealership than simply having a great conversion rate. The CAR-Research XRM software is also designed to help dealership owners and managers analyze their stats more clearly. In fact, there are several different analytical tools that can be used, and just a few of these include analyzing current inventory, analyzing the rate of return on marketing efforts, analyzing why customers who have walked away without making a purchase did so and more. These tools ultimately can help to guide the decisions of managers and owners.

Real-Time Information
The software available through CAR-Research XRM is designed to be an all-in-one solution, and it may be one of the most innovative, powerful, and effective tools that dealerships can use today. In addition to being an all-in-one solution, it also offers real-time information that can be a true benefit to sales staff and managers. Car dealerships operate in a time-sensitive environment. For example, customers who leave the dealership without making a purchase may easily drive straight to another dealership and finalize a purchase there. Real-time information provided through the software can be beneficial and can ultimately boost profitability because it provides sales staff and managers with valuable, timely information.

The right software solution can indeed take a dealership’s profitability to new levels. It can help the dealership’s owners and managers to determine which marketing efforts are worth investing in, which customers’ objections may be more easily and quickly overcome, when to follow-up with window shoppers, and more. Those who are interested in learning more about how this software solution can benefit their own car dealership can contact CAR-Research XRM today.


CAR-Research XRM is the best ally for car dealerships today. The company has been helping car dealerships grow and thrive in a highly competitive economic environment for years through its innovative software solutions. Those who are interested in learning more about how this software may help their own dealership can contact the company by phone at 800-376-5918.

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Keith Shetterly