Cambridge, Massachusetts (PRWEB) August 14, 2013
Quant5, Inc., a leader in predictive marketing SaaS solutions for medium and large businesses, today announced it has launched its Predictive Lead and Opportunity Scoring module on Salesforce.com’s AppExchange. This application scores leads and opportunities automatically using sophisticated algorithms and machine learning to remove the guesswork, rules and subjectivity from the scoring process. Marketers and sales teams can now evaluate the progress of leads and opportunities through the sales funnel with confidence and generate greater financial success.
Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business users, Quant5’s Predictive Lead and Opportunity Scoring is currently available on the AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000B3XLIEA3
The Predictive Lead and Opportunity Scoring module empowers marketing, sales and other departments to intelligently score in-bound leads based on the lead’s likelihood to convert into a qualified sales opportunity by taking into account past successes and failures of similarly profiled prospects. Predictive Lead and Opportunity Scoring delivers powerful predictive marketing analytics capabilities via the cloud without additional infrastructure and a staff of data scientists.
Lead scoring applications were traditionally based on simplistic rules that were hardcoded into sales probability software models. These models used only one or two factors for scoring a lead, such as the timeframe for purchase and size of budget, and did not possess self-learning capabilities based on historical success and failures.
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“Building on the strengths of Salesforce, Quant5 has enabled businesses to prioritize their sales and marketing efforts with the introduction to this highly accessible and affordable cloud-based solution,” said Doug Levin, CEO of Quant5. “Our Predictive Lead and Opportunity Scoring module for Salesforce simplifies the sales cycle, so that inside sales, outbound sales reps and others in the sales and marketing workflow are working efficiently with the right prospects at the right time.”
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Quant5’s Predictive Lead and Opportunity Scoring module – the sixth application in the company’s Customer Analytics Suite – is designed to analyze large amounts of data stored in Salesforce and deliver predictive marketing insights based on the latest business analytics techniques via a cloud-based app. Two other modules in the Customer Analytics Suite – Customer Segmentation and Product Use – may be used in combination with this module to deliver even more powerful results.
With Quant5’s Predictive Lead and Opportunity Scoring module, there is no complicated setup, no need to manually define what makes a good lead and no prior analytical knowledge required. Salesforce users simply install it and leads are scored automatically.
Key Features of Quant5’s latest module:
- Scores each lead based on the likelihood of purchase derived from an historical “win/loss analysis” of customers in the sales cycle
- Self-learning based on the actual outcomes of previous leads measuring how opportunities flow through the pipeline. As new information is added or lead-related activities are produced, they are automatically re-scored
- No need to create and input rules
- Automatic retrain on regular basis based on new trends
- Easy to use
- Easy to administer