City Bike Company Brooklyn Cruiser Partners with Pratt Institute

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Partnership Encourages Cycling Among Pratt Students and Kick-Off Design Partnership

Pratt Institute
Partnering with a local Brooklyn brand is a great community building exercise

City Bike company Brooklyn Cruiser today announced it will partner with Pratt Institute, one of the pre-eminent design institutions in the world. The new initiative will offer incoming students affordable and sustainable transportation options through the availability of Brooklyn Cruiser bikes. Additionally, the brand will be tapping into the talented student base at Pratt to design branded cycling accessories on behalf of Brooklyn Cruiser that will be put into production.

"Partnering with a local Brooklyn brand is a great community building exercise. We're pleased to offer our students bikes as a smart transportation alternative, and to create opportunities for them with real world design scenarios,” said Ludovic Leroy, Director of Corporate Partnerships at Pratt. “We look forward to a long and fruitful partnership,” he added.

“Pratt is synonymous with thoughtful design and we’re excited to offer these young, influential students Brooklyn Cruisers to ride about town,” said Brooklyn Cruiser President Ryan Zagata.

“We are also especially excited to see what designs the incredibly talented students at Pratt present to us for our 2014 accessories,” added Zagata.    

About Brooklyn Cruiser
Established in 2011, Brooklyn Cruiser mirrors the same iconic qualities of Brooklyn itself - accessibility, durability, and original style. Brooklyn Cruiser commuter bikes are available in single speed, three speed and seven speed models starting at $399. Bikes can be found at retail locations across the United States and in Canada or can be purchased online at http://www.brooklyncruiser.com/. For more information, contact Ryan Zagata at info(at)brooklyncruiser(dot)com or call (800) 631-0630. Brooklyn Cruiser is based in Williamsburg, Brooklyn.

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