Utah Entrepreneurs Solve Three Biggest Challenges Parents Face With New Product for Kids

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Three of the biggest challenges parents deal with are related to their children's bed. Two entrepreneurs from Utah have solved these problems, and more, with their new product called the StayMade.

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There have only been a few products that I instantly knew would be a home-run when I saw them. The StayMade was one of those products.

Craig Morris and Nate Bradshaw, two entrepreneurs from Salt Lake City, Utah have launched a new bedding product for kids in an effort to solve some of the most stressful and frustrating problems parents face.

Three of the biggest challenges parents deal with are one, keeping their child's bed made and looking nice; two, keeping the blankets and sheets on children as they sleep so that they stay warm; and three, keeping the mattress and bedding protected from "accidents" at night while children are being potty trained. For parents these challenges are time consuming and represent stress, lost sleep, and high costs. The StayMade is a new bedding invention that replaces a child's regular bedding, and provides a solution for all of these problems.

The StayMade is so simple, it feels like an obvious solution to everyone who sees it. The reason for that may be because a large amount of the inspiration for the product came from a product everyone is familiar with: the sleeping bag. For those that haven't seen it, the best way to visualize the StayMade is to think of an old-school sleeping bag that attaches to the bed like a fitted sheet, but when it’s all zipped up, it looks like normal and perfectly made bedding. It feels like a product you would see on the popular product-pitching television programs.

Morris and Bradshaw were first introduced to the idea of the StayMade through their other business that specializes in helping entrepreneurs build and sell their product ideas. A potential client had developed and patented the idea, but didn't have the means of launching it herself. Bradshaw tells of when he first saw the StayMade, "There have only been a few products that I instantly knew would be a home-run when I saw them. The StayMade was one of those products."

When they discovered the StayMade would never launch without some additional help, Morris and Bradshaw knew they had to do something, "The world needed to have this product," said Morris,"and we knew we had the ability to provide this solution and value to parents everywhere."

As a way of gaining exposure and increasing their initial order volume, Morris and Bradshaw launched the product on Kickstarter, an online crowd-funding platform, earlier this month. As of this writing the product has raised 45% of its goal. The entrepreneurs plan on shipping the product to customers in November of this year.

For more information about the StayMade or its Kickstarter Campaign, visit http://kck.st/13BonHa or http://www.staymade.com or reach Nate Bradshaw at nate(at)staymade(dot)com.

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Nathan Bradshaw
@staymade
since: 02/2011
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