Dailybreak’s Native Engagement Platform Soars

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Sales Grow Six-fold Over Last 12 Months

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“We will continue to lead the marketplace with our unique combination of data-driven best practices and an audience who has raised their hand for brand-building gamification.” - John Federman, Dailybreak CEO

Dailybreak, the native engagement platform designed to drive brand participation and consumer action at scale, today announced sales growth of 613% as well as other product, growth and market achievements. This surge in business, since the company’s rebranding from CampusLIVE to Dailybreak, is just one of the key milestones achieved in the past year:

2013 milestones:

•Increased company sales by 613% since August 2012

•Launched performance marketing business, adding 54 new brands to the Dailybreak         customer list

•One of nine companies selected from 120 startups nationwide to be part of The Mondelez International Mobile Futures program working with Halls to bring mobile innovation to market

•Named Company to Watch in 2013 by OnMedia

•Named One of 13 Coolest Startups to Watch by Boston Business Journal

•Expanded sales, marketing and executive team; attracting top industry talent

•Developed and launched mobile app for iOS and Android in Q1, 2013

•Expanded client list including: Chevy, Ford, P&G, Halls, PUMA, Dodge, White Castle, Fathead, Denny’s and dozens more.

“It has been gratifying to witness the market embracing the concepts of 'native' and 'engagement' like never before. Not only do we deliver upon that promise by getting consumers to take action at scale, we’ve also been disruptive as the first true pay-for-performance engagement platform, removing the upfront risk inherent in most social engagement buys,” says John Federman, Dailybreak CEO. “We will continue to lead the marketplace with our unique combination of data-driven best practices and an audience who has raised their hand for brand-building gamification.”

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About Dailybreak
Dailybreak is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world’s leading brands including Procter & Gamble, Dunkin’ Donuts, PUMA, Halls and Chevrolet. Dailybreak is based in Boston, MA and is backed by Highland Capital, Charles River Ventures and GSV Capital. For more information, visit http://www.dailybreak.com/advertising/.

Dailybreak Contact:
Aidan Bradley
Dailybreak
Director of Marketing and Communications
617-451-1790
abradley(at)dailybreak(dot)com

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