Certain Dri® Clinical Strength Outlasts Other Anti-Perspirants With Those Who Sweat Excessively

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30-Day Competitive Challenge Demonstrates that Certain Dri is More Effective and Announces New Product Innovations on Horizon

Certain Dri No Sweat Challenge Results Infographic

"Certain Dri Clinical Strength is a game changer. It’s the only over-the-counter anti-perspirant that provides 72-hour dryness protection, which is triple the 24-hour promise of other clinical strength anti-perspirants," explains David Bank, M.D.

This summer Certain Dri® Clinical Strength Anti-Perspirant, defended its position as the most effective sweat-fighting formula available without a prescription based on a qualitative experiment dubbed the “Certain Dri No Sweat Challenge.” Twenty self-described excessive sweaters with a range of professions, from various climates in the U.S., challenged their regular anti-perspirant in a pit-to-pit challenge with Certain Dri. In a category cluttered with many choices and brand promises, Certain Dri reinforced its position as the most efficacious brand with 100 percent of participants reporting that it was more effective than their current choice of anti-perspirant at controlling excessive perspiration, giving them the confidence to wear what they want and expand their activities.

“Challenge” participants applied Certain Dri Clinical Strength and their current anti-perspirant (which they perceived as not living up to its promise) to separate underarms per package instructions and tracked their results for one month. At the end of the challenge, each participant planned to switch to Certain Dri with 90 percent rating Certain Dri as more effective, giving Certain Dri a nine out of 10 for controlling excessive sweat, compared to a five out of 10 for their current anti-perspirant. Full challenge results are available in an infographic here: http://robinleedyassociates.com/assets/assets-certain_dri/certain_dri_infographic-med.jpg .

“Certain Dri Clinical Strength is a game changer. It’s the only over-the-counter anti-perspirant that provides 72-hour dryness protection, which is triple the 24-hour promise of other clinical strength anti-perspirants. At a fraction of the price of clinical strength competitors, Certain Dri allows excessive sweaters to stop worrying about noticeable sweat and take back their lives,” explains David Bank, M.D., dermatologist and director of The Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, N.Y. “In fact, it is the only over-the-counter anti-perspirant that has the same active ingredient in prescription-strength anti-perspirants, but in a gentler, non-alcohol formula.”

DSE Healthcare Solutions, LLC, maker of Certain Dri Anti-Perspirant, didn’t stop with the No Sweat Challenge. They stepped up their game and made Certain Dri even better. After listening to consumer feedback for this coveted product, a new formulation has been created. Beginning in January 2014, a thicker, drip-free formulation of Certain Dri Clinical Strength Roll-On will be available. The new product will have a proprietary formula that has taken about 25 years to develop and will keep sweat at bay while being gentler on the skin. Additionally, DSE will unveil new sleeker, updated packaging for the entire Certain Dri line in January 2014.

“With the Certain Dri No Sweat Challenge and new innovations, we’ve been given a platform to hear what’s most important to those who cope with excessive perspiration,” explains Raymond Abrahamsen, vice president of new products at DSE Healthcare Solutions, LLC. “This challenge is further qualitative proof that Certain Dri is more effective than other clinical anti-perspirants that are currently on the market for those who need it most.”

Certain Dri Clinical Strength is available in two formulations: roll-on and solid and sold in mass market retail, supermarkets and drug stores nationwide, as well as online retailers and at http://www.certaindri.com . Suggested retail price for Certain Dri Clinical Strength Anti-Perspirant Roll-On, Solid and Certain Dri A.M. Underarm Refresher (solid or roll-on) is $6.39 - $6.89 USD (typically 40 percent less than “clinical strength” anti-perspirants). To learn more about Certain Dri, visit at http://www.certainDri.com and join our sweat-free community at http://www.facebook.com/certaindri .

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Nicole Egan
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