GSF Selects Vantage Integrated Production’s CRM Platform (VIP)

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Centralized Sales, Marketing and Presentation Integration Expected to Create Efficiencies and Increase Conversions

"Integration with this platform is an important part of establishing a lasting relationship with those who drive our business."

Vantage Production, LLC, the mortgage industry’s premier provider of customer relationship management (CRM) solution that delivers superior marketing, sales and content, today announced that GSF, a leading wholesale, retail and consumer direct lender, has selected Vantage’s Integrated ProductionSM (VIP) to improve the effectiveness and efficiency of sales and marketing across all of its businesses.

Based in Brookfield, Wis., GSF originated nearly $500 million in mortgages in 2012. GSF plans to use VIP to increase loan officer productivity and centralize sales and marketing. The platform will also allow GSF to engage with leads more effectively during both the sales cycle and over the life-of-the-loan relationship. VIP will be integrated with GSF’s loan origination system (LOS) and its product and pricing engine.

Developed exclusively for the mortgage industry, VIP enables lenders to meet the dual challenges of driving revenue while minimizing compliance risk. VIP is built on a common database that integrates data from across the lender’s LOS and other external and internal systems. The solution provides an unrivaled CRM platform coupled with advanced marketing, sales presentation and content modules.

Mike Maida, national sales director at GSF, said, “Working with Vantage Production will allow us to deliver marketing efficiencies to our customers and referral partners. Integration with this platform is an important part of establishing a lasting relationship with those who drive our business. With VIP, we will have one common CRM database supporting all channels of origination.”

He added: “This will allow us to replace manual sales and marketing practices with more strategic and controlled processes: increasing our conversions while maintaining compliance.”

Paul Zoukis, chief executive officer of Vantage Production said, “GSF is committed to providing the best tools and resources available to drive loan officer effectiveness and production. With VIP CRM and the marketing and sales modules, GSF can leverage its customer data to efficiently and effectively increase visibility. In addition, these tools give GSF the controls to maintain compliance.”

About GSF
Founded in 1995, GSF Mortgage is an established and experienced direct mortgage lender. With nearly 20 years of lending experience, GSF professionals originate, process, underwrite, and fund all loans. Offering direct access to FHA, VA, USDA, FNMA and Jumbo Financing products. GSF Mortgage has provided successful financing solutions to borrowers in all phases of homeownership. GSF Mortgage continues to serve the next generation of homeowners with the GOGSF brand focused on flexible and transparent mortgage lending. With many locations, nationally, GSF Mortgage keeps “Lending in Your Favor.” For more information, visit http://www.gogsf.com/.

About Vantage Production
Vantage Production, LLC is the premier provider of advanced CRM systems, compliant automated marketing and sales solutions, compelling content for the mortgage industry and professional development programs. With solutions tailored to the requirements of both enterprise lenders and loan officers, Vantage Production provides production support for more than 400 leading lenders and tens of thousands of individual subscribers. For more information, visit http://www.VantageProduction.com/.

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Bill Campbell
Campbell Lewis Communications
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