Industry Vets Join to Launch Mastheading for Content Creation

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The new company is a joint venture of Knock Twice, a leading content strategy and PR agency, and GMD Studios, a top innovation and experience design firm.

Mastheading simplifies the content creation process for agencies in a way that’s tailor-made to the brand’s current strategy.

Mastheading launches today as a unique turnkey solution for agencies and brands seeking relevant custom content. Mastheading provides an affordable solution for streamlined content creation, with a unique pricing structure starting at $15K/month. The new company is a joint venture of Knock Twice, a leading content strategy and PR agency, and GMD Studios, a top innovation and experience design firm.

“Agencies need more publishing consultants, not more content strategists,” said Brian Clark, partner and CEO of GMD Studios. “Mastheading brings a proven publishing process developed over a decade, so agencies can actually be publishers instead of trying to simply think like them.”

Mastheading simplifies the content creation process for agencies in a way that’s tailor-made to the brand’s current strategy. Content is produced by teams of top editorial talent and influencers of specific verticals, with the goal of delivering relevant and valuable content to customers.

“There’s a real content boom happening right now, but there always seem to be compromises in quality or price,” says Kyle Monson, founding partner of Knock Twice. “Mastheading’s model is completely built around taking advantage of the publishing efficiencies that we’ve honed on huge content campaigns, so brands and agencies can get the best editorial content for transparent prices.”

Leading Mastheading is a team of industry veterans from the worlds of journalism, experience marketing, public relations, and digital publishing. Mastheading operates on a per-piece pricing model that includes all staffing costs, so clients know exactly what they will be spending for their programs.

Visit http://www.Mastheading.com for more information, or to request an estimate.

About Mastheading
Mastheading was founded in 2013 as a joint venture between GMD Studios and Knock Twice, to simplify the creation of original, custom editorial content with a streamlined process and straightforward pricing model. GMD Studios and Knock Twice have been developing and producing large-scale content campaigns for some of the most recognizable brands in the world. Mastheading exists to offer brands and agencies a solution for transforming strategic ideas into high-quality content with the least amount of friction possible.

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Brittany Stone

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