Video makes a dealer’s website 53 percent more likely to return Google search, front-page results.
Charlotte, NC, (PRWEB) August 15, 2013
AutoUpLink Tech, a leading vehicle marketing specialist for auto dealers, said today its on-the-lot Walk-Around Video services help dealers give online shoppers a showroom-like “touch & feel, experience” that sells more cars.
“These are not do-it-yourself videos with sketchy quality, but professional, TV-like videos showcasing an eye appeal that focuses on and sells the key features of each vehicle,” says Christian Thornton, AutoUpLink Tech's Senior Executive VP of Marketing.
“VIN-specific video like this is the most effective and descriptive medium for presenting and merchandising product online, in email campaigns and elsewhere,” Thornton adds. “Such video helps dealers deliver rich product presentations that make a greater impact with discerning shoppers. This is critically important, as consumers today spend up to 50 percent more time watching video listings than reading static listings, which are increasingly overlooked by shoppers.”
AutoUpLink Tech’s on-the-lot experts capture, produce and syndicate the dealership’s videos. An AutoUpLink Tech Content Automation Engine ensures that each video can automatically include VIN-specific vehicle rebate & incentive overlays, VIN-specific Vehicle History Report overlays, and custom video wrappers (at the beginning & end of each video).
AutoUpLink Tech walk-around vehicle videos are marketing super food for a dealership. The video improves email and website viewer engagement and increases lead conversion and purchase frequency. It also improves Search Engine Results Page (SERP) visibility for the dealership due to the search optimization benefits that video content provides.
Furthermore, Thornton says, video makes a dealer’s website 53 percent more likely to return Google search, front-page results. Video in email campaigns can increase click-through rates by 96 percent.
It is AutoUpLink Tech’s long-standing expertise at delivering on-the-lot dealer services that makes these videos and how they are then marketed online superior.
“Our trained, Merchandizing Content Experts go to the dealership and use their skill to light, compose and pace the content to capture video that informs and engages shoppers, resulting in a stickiness that compels consumers to interact with the dealership,” Thornton says. “AutoUpLink Tech’s on-staff experts specialize in the trade-craft of creating, producing, maintaining, curating and distributing dynamic and cost-effective videos. We design each video to help dealerships reach and engage customers with rich content that results in increased sales and monthly return on investment.”
“When it comes to on-the-lot marketing services that include walk-around videos, no other company brings the ideas, energy and commitment like AutoUpLink Tech does,” Thornton adds.
AutoUpLink Tech walk-around video services can be purchased individually, should the dealer’s current photo vendor not offer professional on-the-lot video services. It can also be added to any dealer’s existing marketing services.
For more information, contact Christian Thornton at cthornton(at)autouplinktech(dot)com or (888) 277-9660.
About AutoUpLink Tech
Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech (http://www.autouplinktech.com) products help retail teams of all sizes track all aspects of their business, share everything, work smarter, and establish more profitable customer relationships. From do-it-yourself inventory management apps and on-the-lot inventory service, to CRM and custom web site design, dealerships using AutoUpLink Tech are energized from end-to-end and across all profit centers.
With over 2,000 customers from coast to coast, the AutoUpLink Tech team of experts delivers relentless customer service wrapped around top shelf products. Its proprietary Crawl, Walk, Run™ methodology enables its customers to buy only what they need today, avoiding the utilization drag that comes with bloated, one-size-fits-all solutions from traditional software sales organizations.