The School of Internet Marketing Instructor Discusses the State of the News

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Jonathan Goodman discusses how the news has changed over the years in his latest podcast episode.

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The old mindset of news as paper has to go away. - Jonathan Goodman.

The news has changed the last few years as more people use the internet to get their information. Jonathan Goodman, professor of The School of Internet Marketing and President of Halyard Consulting discussed where the future of news lies and how the purchase of the Washington Post by Amazon's Jeff Bezos plays into this.

Goodman sees this purchase by Bezos as just the first of many. In fact, he speculated about what would happen if Facebook purchased the New York Times or Twitter bought the LA Times. He put forth the idea that integrating the news into social media would change the industry. Goodman also pondered the idea that Bezos may turn the Post into an online news source similar to the Huffington Post that pulls in other news reports rather than reporting anything new on its own. It might integrate RSS feeds and consider that the news.

"The old mindset of news as paper has to go away." – Jonathan Goodman

Goodman sees the future of news moving away from print because more people would rather have it online than to not have it all. Because there is more interaction online, it draws people in. There is also less need for specific on-site coverage with technology such as email and Skype that allows journalists to get the information from where they are located. Goodman's final thought was on which newspaper would be next and which billionaire would make the purchase.

To listen to the podcast, please visit: .


About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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