New York, NY (PRWEB) August 15, 2013
Today, we released our first Digital IQ Index®: Russia Prestige, a comprehensive report assessing the digital performance of 84 global and local prestige brands from the Fashion, Beauty, Hotels, and Watches & Jewelry sectors in the Russian marketplace. In addition to ranking the Top 25 brands, the report also provides analysis of brands' Russia-specific social media strategies, insights into Russia's online consumer behavior, and a series of 'Flash of Genius' case studies. This inaugural report was authored by Scott Galloway, L2 Founder and NYU Stern Clinical Professor of Marketing, and a team of researchers at L2 Think Tank.
To download an excerpt of the report: http://l2thinktank.com/research/russia-luxury-2013 .
To watch our animated video with additional findings: https://vimeo.com/72072791 .
L2 is a think tank for digital innovation that helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of brands and the largest and most robust study of its kind. Rankings are published annually across numerous industries, including: luxury, beauty, retail, travel, spirits, auto, and consumer packaged goods. For more information, visit: http://www.l2thinktank.com. For all membership inquiries, please email membership(at)l2thinktank(dot)com.