Phoenix, Arizona (PRWEB) August 17, 2013
IBC Hotels is having explosive growth and is pleased to welcome its newest members: Berkshire Inn and Suites, Guest Inn, Planters Inn, North Charleston Inn, Litchfield Inn, Surfside Beach Resort, The Palms Oceanfront Hotel, Shem Creek Inn, Andrew Pinckney Inn, The Elliott House Inn, The French Quarter Inn, The Moorings Village & Spa, Zero George Street Boutique Hotel, The Society House and Rustic Inn.
IBC Hotels' growth both to the Hotelier and the Guest is simple, we’re not cookie cutters. Independent hotel owners and independent-minded travelers want personality in their hotels, but they still require basic common elements. The elements the independent travelers and hoteliers alike are seeking include:
1. Fast easy internet-based reservation systems that provide good search engine optimization (So when a user searches for a hotel online, that IBC hotel actually shows up).
2. The knowledge that the hotel you choose, as a member of the mid and upscale hotel range, will meet the highest standards of cleanliness and all the “basics” while still offering uniqueness.
What individual hotel owners do not need:
1. A costly PIP (Project Improvement Plan) that drastically changes their hotel often for no good reason.
2. Brand inspectors crawling all over the place, interfering with operations.
3. Regulations requiring mind-numbing consistency while the guest is seeking a unique adventure.
Each hotel owner on their own maintains highest standards of basic cleanliness and customer service, but different hotels can, and should, operate in their own way.
The world is changing.
Pictures no longer require film. Telephones no longer require wires. Computers no longer require desks. Making reservations no longer requires a travel agent. Hotels no longer require expensive franchises!
The outdated hotel system required a large, front-end franchise brand with high cost cookie cutter requirements, huge monthly fees, millions of dollars of ridiculous ‘improvements,’ and expensive inspectors.
The new hotel system model is based on:
- Attractive hotel pictures and a descriptive website.
- Management guidance by seasoned hoteliers and traveler comments.
- An independent name with “stay” backed by prestigious group membership.
- Inexpensive, but effective group affiliation/network and good will.
One Problem: The Chicken and Egg.
Which comes first? Does the hotel pay a large fee in advance to get the affiliation or does the affiliation prove the merits to the hotel operator prior to payment?
IBC Hotels has solved the problem by serving Deviled eggs and playing Devil’s advocate. IBC killed the fee by recruiting unique, independent hotels where customers actually want to stay. All the hotels in the Inndependent Boutique Collection are independently owned and operated but still maintain high standards in cleanliness and customer service.
Independent hotels generate reservations from many sources, including:
- Individual website with added flag credibility (think IBC)
- Third-party sources (think Expedia).
- Inside and outside Sales
- International group affiliation reservation system (think IBC World Wide).
IBC Hotels provides the flag to supplement your independent name for reservations. The reservations themselves are entirely Return On Investment (ROI). Simply, pay just 10% of the reservations sent from IBC and benefit from the extra basic revenue source, flag membership, and recognition. There are no outside fees and no contract, which is a breath of fresh air for independent hoteliers.
In other words, the hotel owner gets both reservations and the ‘flag’ for one very low, results based cost. Simultaneously, the hotel owner develops their own independent brand, and their own independent website. IBC lends credibility without crushing personality and without adding incremental cost.
There are no long-term contracts; it’s as simple as that. The hotel can cancel the affiliation upon 30 days notice.
Booking Made Easy
Guests keep it simple with a credit card a 4 pm hold online; simply means more people are likely to book because there isno delay and no obligation hand-cuffing the customer. If the guest cancels the reservation no fee is charged by IBC.
By having reservations available both with and without the credit card, maximum convenience and value is provided to the guest. Maximum flexibility is provided to the hotel. Minimum accounting by the hotel is necessary and the result is maximum cost-effective revenue. Booking just got easier thanks to IBC!
The hotel operator can opt in or out of participation with certain promotions that may be advertised via online, group sales or eblast. For example, one popular promotion is the extended stay promotion whereby IBC guests pay a more favorable rate 100% in advance for stays of 7 nights or more. Each hotel is able to decide whether or not the promotion is right for them.
When a hotel signs up with IBC not only do they increase reservations, they also get the benefit of discount purchasing programs. Because IBC is a network of independent member hotels, IBC is able to secure brand-like discounts from major hotel venders. Now hotels can enjoy all the freedom their independence brings but also reap the purchasing and marketing rewards of owning an independent “branded” hotel.
Without the Brand
It is no longer necessary, and in some cases no longer desirable, to be part of a large international chain. These chains are often expensive to join, expensive to maintain and quick to kick out any older property. They want your money but often have no loyalty to the hotel owner.
The alternative for independent hotels that provide unique locations and unique service is to be part of a unique collection, benefiting not only from the hotels’ established location and guest history, but also benefitting from the larger, collective brand, and internet reservation systems. By joining the collection the independent member hotel receives more reservations, more revenue, and more credibility! IBC offers the best of both worlds for the guest and the hotelier.