IMG Worldwide and Accelar Launch The Ultimate Cal Football Game Day Experience Featuring the All-New VIP Tailgate Event

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After the successful launch of in 2010 for the San Francisco 49ers, Accelar announced today the launch of CalBearsExperience to deliver the Ultimate Game Day Experience to Cal Bears fans. CalBearsExperience is highlighted by a VIP Tailgate Event and partnerships with Costco and Kinder’s.

“We are excited about our partnership with Cal Athletics and IMG Worldwide to develop CalBearsExperience for Cal fans,” said Accelar CEO Kumar Shah.

IMG Worldwide, global sports, fashion and media company, and Accelar, Silicon Valley-based sports, events and destination marketing company, announced today a multi-year agreement to develop and deliver a variety of game day experience packages for University of California Football games.

  •     CalBearsExperience VIP Tailgate Event – the first organized tailgate event for Cal Fans and Cal Alumni starting 3 hours before the game up until kick-off
  •     VIP Buffet at the Tailgate party in partnership with Kinder’s. All you can eat!
  •     CalBearsShuttle service between Rockridge BART and Berkeley Amtrak stations to Cal Memorial Stadium
  •     CalBearsExpress, One-stop Express service from 10 Bay Area cities to California Memorial Stadium is the official Game Day Package booking site of the Cal Bears.

“We are excited about our partnership with Cal Athletics and IMG Worldwide to develop CalBearsExperience for Cal fans,” said Accelar President & CEO Kumar Shah. “Built on the platform and the success we have achieved with it over the past four years, we are looking forward to providing CalBearsExperience which encompasses all aspects of the game day experience for the fans from their travel to the stadium, to pre-game tailgate event, to the game itself, and their travel back home.”

IMG and Accelar announced a comprehensive partnership to develop CalBearsExperience for Cal and similar programs for other colleges and universities represented by IMG.

“We are delighted to partner with Accelar to develop CalBearsExperience and all of its facets, including the tailgate event, travel to and from the stadium, special memorabilia items and prizes and giveaways to make the Cal Game Day experience truly memorable and special for Cal fans,” said Mike Kohler, IMG Worldwide General Manager for Cal Athletics. “We are looking forward to working with Accelar to make CalBearsExperience as much of a destination site for Cal fans as 49ersExperience has become for San Francisco 49ers fans.”

Accelar offers a variety of CalBearsExperience packages, including:

  •     Game tickets for all home games
  •     VIP Tailgate Event tickets for $17.95
  •     CalBearsShuttle from BART and Amtrak stations for $8.00 per person
  •     CalBearsExpress – One-stop express service from 10 Bay Area Cities for $25.00 to $30.00 per person

Packages for all seven Cal Football games are now available for online booking at Cal fans may also call 888-CAL-2930 or 888-225-2930 to book their package.

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Ryan Blair
Accelar, Inc.
(408) 850-9999 706
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Jeff Menard
(510) 643-4652
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