Making sure there's Room for Margin

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Help is now at hand for distributors looking to break into the highly competitive hotel and conference market thanks to a new initiative launched by The Pen Warehouse.

The hotel and conference industry is a major market for promotional writing instruments, That’s why we’ve launched the Room for Margin initiative which we hope will give our valued distributors the competitive edge.

With the promotional gift industry valued at close to £1billion, the hotel and conference sector represents a sizeable slice of the market. However distributors are currently at a distinct disadvantage when trying to compete for business because of very low prices offered by large competitors, and are increasingly excluded from this particular market.

Now help is at hand thanks to a new initiative launched by The Pen Warehouse to help its loyal distributors break into the highly competitive hotel and conference industry. Room for Margin provides distributors with an attractive price point and free origination on orders for hotel and conference customers to allow for viable margins.

Distributors who wish to take advantage of the Room for Margin offer will need to demonstrate that their order is genuinely for the target market in order to qualify for this generous promotion.

The Pen Warehouse’s extensive catalogue features value plastic pens perfect for room give-aways, pencils which can be printed multi-colour around the barrel and which are ideally suited for conferences as well as premium executive metal pens for luxury and boutique chains.

Terri Baker, The Pen Warehouse’s Customer Services Manager says: “The hotel and conference industry is a major market for promotional writing instruments, but there are currently economic barriers to entry for distributors. As the leading trade only supplier of promotional pens, we recognise that gift houses are hampered by the level of adverse competition. That’s why we’ve responded with the Room for Margin initiative which we hope will give our valued distributors the competitive edge.”

For more information contact the sales department at The Pen Warehouse on 01252 400270 or email sales(at)pens(dot)co(dot)uk.

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Terri Baker
The Pen Warehouse
+44 (0) 1252 400 270
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