New Exhibition Design Concept 'Shellsmart' Takes Shell Scheme and Small Stand Space Seriously

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Exhibition designers Quadrant2Design introduce their new 'ShellSmart' concept, bringing creative professionalism to exhibitors who use smaller exhibition stand space.

modular design of exhibition stand

Example of ShellSmart exhibition stand

To combat this problem, Alan’s company Quadrant2Design have created a new exhibition design concept, utilising their exclusive Prestige Events System.

“Up until now, too many exhibition designers have treated shell scheme stand space with something close to disdain. We aim to change this with our new ‘ShellSmart’ concept; bringing cutting edge design to small stand space.” Alan Jenkins, MD, Quadrant2Design.

Go to a typical B2B exhibition at a major UK venue like the NEC, Olympia or Excel, and you will often see hundreds of shell scheme stands. These are the small exhibition booths that the show organisers create to satisfy the demand for small stand space at their show.

As opposed to ‘space only’ exhibition space, shell scheme booths have a structure; normally one, two or three walls, a ceiling grid and fascia. Exhibitors are then able to dress their booth with graphic panels, a display system and product display.

Unfortunately, lack of imagination on the part of the exhibitor or their exhibition contractor, often means that these shell scheme stands are not utilised to their maximum potential.

Alan comments: “the problem is made worse because most exhibition designers don’t take shell scheme projects seriously. Combine this with low client expectations and the result is poorly organised, incoherent design, that doesn’t live up to the possibilities.”

To combat this problem, Alan’s company Quadrant2Design have created a new exhibition design concept, utilising their exclusive Prestige Events System. This new concept is called ‘ShellSmart’ and it comprises of hundreds of ‘off the shelf’ designs, created specifically for shell scheme or small stand space.

Alan: “many of our new designs involve us taking away the shell scheme ceiling grid and fascia, enabling us to build higher branding features. The advantages are obvious; our designs are more noticeable, effective and professional looking compared to similarly sized exhibition stands.”

All of the ShellSmart stand designs are created using the company's Prestige System, an exclusive Swiss designed modular exhibition stands system only available from Quadrant2Design.

Hundreds of these exhibition stand designs can be seen on Quadrant2Design’s website or at the company’s online design library.

Quadrant2Design are the exclusive suppliers of the Prestige Events System. Based in Poole, Dorset, they offer free stand design, free-hire or self build projects, and serve a customer base across the United Kingdom and Europe. Enquiries can be made on 0044 (0) 1202 650 333 or by email: designteam(at)quadrant2design(dot)com.

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Chloe Anderton
@Quadrant2Design
since: 12/2012
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