Video Games Intelligence: Unity CEO on Streaming AAA Games

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In the wake of the launch PS4 and Xbox One, David Helgason, CEO, Unity gives his thoughts on the evolution of gaming beyond the console, and onto the cloud.

This paper provides insight on how cloud gaming will unfold, new disruptive technologies, and where the market is heading.

The PS4 and Xbox One launch this summer raises questions around the creation of brand universes, increasing the life cycle of games and improving downloadable content.

While there is no doubt that next gen consoles will play a central role in the next decade of gaming, the potential of streaming content and cloud based games can no longer be ignored.

In a newly published whitepaper by Video Games Intelligence (VGI), David Helgason, CEO, Unity gives his thoughts on the evolution of games on the cloud.

Helagson says: “I’ve been really excited by cloud gaming, [but] there are a few reasons why it hasn’t taken off in the full sense.”

There has been a miscalculation of the evolution of bandwidth versus chips, he says.

“I think we underestimated the speed by which chips would get better, in phones and tablets in particular. Such devices are plenty powerful enough to play games. But the chips got faster more quickly than the bandwidth.”

While there are not yet any commercial services, the future looks promising, he adds:

“In China, there are a few companies, like Cyber Cloud and Cloud Union, doing interesting things. If they can get the monetisation right, they should have something. You just need a few people within a large population who are willing to do it. Then you’ve got a business going.”

Helgason delves deeper into the evolution of cloud gaming in the full interview. To download the full, complimentary write-up go here: http://bit.ly/19mWuDQ .

George Kiley, Chief Editor, Video Games Intelligence says: “This paper provides insight on how cloud gaming will unfold, new disruptive technologies, and where the market is heading.”

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