Adventure to Fitness Flips Screen-Time on its Head; Introduces One-of-a-Kind Educational Fitness Videos to Roku

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Innovators show that TV time in moderation can be beneficial to growing bodies.

Adventure to Fitness is amazing; you turn it on and kids are instantly hooked - running, moving, and learning without even realizing they’re doing it.

For decades parents have plopped their kids down in front of "the tube" to give themselves a little free time. It’s no secret that screen-time can have detrimental effects on kids’ development.

The Mayo Clinic reports that too much screen-time contributes to obesity, irregular sleep, behavioral problems, poor academic performance, and violence. According to the Kaiser Foundation’s "Zero to Eight" study conducted in 2011, kids aged 0-8 now spend, on average, about 3 hours and 15 minutes per day consuming digital media.

But screens aren’t going away, so companies and parents are finding ways to make screen-time more useful, beneficial, and fulfilling for the whole child’s development. Innovative educational fitness videos, like those produced by New York City startup Adventure to Fitness, help mitigate challenges such as increased sedentary time and the need for technologically savvy resources that promote greater fitness and health education.

The company provides streaming educational fitness videos for kids, which are distinguished as active viewing, rather than passive viewing, available through their website and, starting now, with a Roku channel. The program has grown virally in schools since 2010; it is now used in over 80,000 classrooms. That rapid growth is spreading to the home audience, in which more and more parents need products that occupy kids’ time and fulfill substantial developmental requirements, including academics, physical fitness, and play.

"With almost zero marketing, we’ve experienced phenomenal growth in schools that has reverberated across the home audience. We now have over 25,000 families signed up for our home program. There is high demand for products like ours, and we work tirelessly to meet our customers’ needs for innovative health and fitness solutions for kids," stated Michael Rhattigan, Chief Adventure Officer of Adventure to Fitness.

The program is a series of interactive animated and live action episodes that integrate fitness with academics. Each episode is a 30-minute journey to an exotic global destination, wherein children travel through the landscape by exercising and moving in place, all the while learning required common core-aligned academics.

"It doesn’t surprise me that parents love the program the way I and my fellow educators do," said Liz Verdi-Whitehead, K-12 Wellness Project Facilitator, Clark County, GA. "Many companies claim to make fitness fun for kids, but Adventure to Fitness is the first program I’ve tried that actually succeeds. It’s amazing; you turn it on and kids are instantly hooked - running, moving, and learning without even realizing they’re doing it."

About Adventure to Fitness

Adventure to Fitness is the leader in educational fitness entertainment for kids. Through an award-winning program, it helps millions of children get active and healthy in a fun and engaging way. Each interactive episode is an exciting journey around the globe that integrates physical activity with health instruction and curricula-aligned lessons in math, science, social studies, and language arts. The website provides educational resources and activities to parents, along with expert recommendations to enhance each child’s overall learning and health. Created by leading educators and endorsed by America’s top doctors, it is the first program of its kind that gets kids moving, learning, and having fun!

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Corey Levenson
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