Boomer Who? Millennial Buying Power Shifted

Share Article

The increase in B2B purchasing power by Millennials isn't just coming, it’s here – and your competition knows it, says Dave Currie, CMO of The List.

Dave Currie, CMO of The List will be addressing the topic of the shift in buying power from boomers to millennials at the upcoming Marketing + Millennials conference in Kansas City, September 25-26 - Share.Like.Buy.

"Ignoring the shift in the buying power of Millennials in the media and marketing space will be at your demise. Your B2B prospect is a different type of buyer now," says Mr. Currie.

"Based on the latest market insight and research findings, I’ll be exploring the shift of b2b buying power to Millennials and explain how their behaviors should impact your strategic business development and growth plans in 2014".

Attend the upcoming Marketing + Millennials conference in Kansas City, September 25-26 - Share.Like.Buy.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dave Currie

Nathan James
Follow us on
Visit website